Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Q: Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

A) Target impression share
B) Maximize clicks
C) Target cost-per-acquisition (tCPA)
D) Target return on ad spend (Target ROAS)

Correct Answer is B) Maximize clicks

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