Francis Wants To Increase His Google Ads Skills And Optimize Results For His Clients. What Two Best Practices Should Francis Adopt? (Choose Two)

Q: Francis Wants To Increase His Google Ads Skills And Optimize Results For His Clients. What Two Best Practices Should Francis Adopt? (Choose Two)

A) Include three to five ads, and at least three extensions in each ad group.
B) Implement one ad per ad group keyword, to a maximum of 100 ads.
C) Choose a minimum 100 keywords of all match types to capture traffic.
D)  Set a keyword bid of at least $10 for each active ad group.

E) Optimize the campaign’s ad rotation for clicks or conversion actions.

Correct Answer is : A, and E.

Explanation:

Google Ads is a powerful platform for businesses of all sizes to drive traffic to their website, increase sales, and achieve their marketing goals. As a marketer, Francis wants to increase his Google Ads skills and optimize results for his clients. In this article, we will discuss two best practices that Francis should adopt to achieve his goals.

Best Practice 1: Continuously Monitor and Optimize Campaigns

One of the most critical best practices in Google Ads is continuously monitoring and optimizing campaigns. This involves regularly checking ad performance metrics such as click-through rates, conversion rates, cost-per-click, and other key performance indicators (KPIs). By monitoring these metrics, Francis can identify areas where his campaigns are underperforming and make adjustments to improve results.

Here are some specific strategies that Francis can use to monitor and optimize his Google Ads campaigns:

1. Review ad performance metrics: Francis should regularly review metrics such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and cost-per-acquisition (CPA) to evaluate the effectiveness of his ads.
2. Conduct A/B testing: Francis can test different ad variations such as ad copy, headlines, and images to see which performs best with his target audience.
3. Use negative keywords: Negative keywords help Francis to exclude irrelevant search queries from triggering his ads, which can improve the relevance of his ads and reduce costs.
4. Optimize landing pages: Francis should ensure that the landing pages his ads are directing to are relevant to the ad copy and optimized for conversions.
5. Adjust bids: Francis should adjust bids based on ad performance to ensure that his campaigns are achieving the best results at the most cost-effective price.

By continuously monitoring and optimizing his campaigns, Francis can achieve better results for his clients and stay ahead of the competition.

Best Practice 2: Use Audience Targeting

Another best practice for Francis to adopt is using audience targeting. Audience targeting involves reaching potential customers based on their interests, demographics, behaviors, and other criteria. By targeting audiences that are most likely to be interested in his products or services, Francis can achieve better results and improve return on investment (ROI).

Here are some specific strategies that Francis can use to implement audience targeting in his Google Ads campaigns:

1. Use Google’s Audience Manager: Francis can use Google’s Audience Manager to create and manage custom audiences based on interests, demographics, and other criteria.
2. Use remarketing: Remarketing allows Francis to reach people who have previously visited his website or engaged with his business online. This can be a powerful way to re-engage potential customers and drive conversions.
3. Use customer match: Customer match allows Francis to upload his own list of customer emails and target ads to those customers when they’re signed in to Google.
4. Use in-market targeting: In-market targeting allows Francis to reach people who are actively searching for products or services similar to his clients’ offerings.

By using audience targeting, Francis can ensure that his ads are being shown to the right people at the right time. This can help him to achieve better results, improve ROI, and ultimately drive more sales for his clients.

Conclusion

In conclusion, there are many best practices that Francis should adopt to increase his Google Ads skills and optimize results for his clients. Two critical best practices are continuously monitoring and optimizing campaigns and using audience targeting. By using these strategies, Francis can stay ahead of the competition, achieve better results for his clients, and become a more effective Google Ads marketer.