Q: Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

A) Messaging that includes “Click Here!”
B) A phone number where customers can contact him
C) At least one of his keywords
D) The physical address of his store

Correct Answer is C) At least one of his keywords


Mario should include key information that will grab the attention of potential customers and accurately represents what his store has to offer. The headline should be concise, clear, and catchy. Here are some tips for creating an effective headline:

  1. Highlight Unique Benefits: If Mario’s store offers something that sets it apart from the competition, he should highlight it in the headline. For example, “The Only Skateboard Shop with Customizable Decks!”
  2. Use Power Words: Words like “limited time offer,” “free,” “new,” and “exciting” can help grab people’s attention and entice them to click on the ad.
  3. Mention Key Products: If Mario sells a particularly popular or in-demand product, he should mention it in the headline to help drive traffic to his store. For example, “Get Your Hands on the Latest Skateboard Decks Now!”
  4. Appeal to Emotions: Skateboarding is often seen as a form of self-expression and creativity, so Mario could tap into this by using emotional language in his headline. For example, “Unleash Your Inner Skateboarder with Our Wide Selection of Equipment!”
  5. Offer a Deal: If Mario is running a sale or promotion, he should include that information in the headline to create a sense of urgency and encourage people to take action. For example, “Limited Time Offer: 20% Off All Skateboard Decks!”

By following these tips, Mario can craft a headline that is attention-grabbing, informative, and effective at driving traffic to his store.

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