Q: Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
A) To understand the network performance of her website
B) To compare the efficacy of her ad text creative with that of other ads
C) To identify opportunities to improve campaign performance
D) To judge the popularity of her website compared to others
Correct Answer is C) To identify opportunities to improve campaign performance