Q: What four parameters can you include with an event hit for reporting? A) Event, Category, Action, LabelB) Category, Action, Label, Total EventsC) Category, Action, Label, Unique EventsD) Category, Action, Label, Value Correct Answer is D) Category, Action, Label, Value. Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports. Category Action Label (optional, but recommended) Value (optional) Read more here: https://support.google.com/analytics/answer/1033068 Events are user interactions with content that…

Q: What report indicates where users start or exit the conversion funnel? A) Treemaps reportB) User Timings reportC) Cohort Analysis reportD) Goal Flow Correct Answer is D) Goal Flow. Explanation: You can use this report to see alternative entrance points for your goal. Move the Connections slider to the right to expose more pathways, and you can see things like how much direct traffic there was to your goal (bypassing the funnel steps), and whether organic search was taking users to promotional content or straight to your goal. Read more here: https://support.google.com/analytics/answer/1686005

Q: Auto-tagging is used to collect data from what kind of traffic? A) Search engine traffic other than GoogleB) Social media trafficC) Website referral trafficD) Google Ads Campaign traffic Correct Answer is D) Google Ads Campaign traffic. Explanation: Auto-tagging is the recommended approach and ensures that you get the most detailed AdWords data.Read more here: https://support.google.com/analytics/answer/1033981

Q: View filters are applied in what order? A) Creation dateB) Random orderC) Alphabetical orderD) Sequential order Correct Answer is D) Sequential order. Explanation: View filters in Google Analytics are an essential tool for customizing data analysis and reporting, and they can be used to exclude, include, or modify specific data. When multiple filters are applied to a view, the order in which they are applied can affect the results. In this article, we will discuss the order in which view filters are applied in Google Analytics. First, it is essential to understand the basic structure of a Google Analytics…

Q: What data table display compares report metrics to the website average? A) PerformanceB) PercentageC) PivotD) Comparison Correct Answer is D) Comparison. Explanation: In Google Analytics, you can choose different types of reports. Also, you can use different tables to display data. For example, pivot tables, flat tables etc. If you want a data table which compares metrics to the website average, you should us comparison tables. This report is great for identifying the winners and the losers in the data groups. By default, the Comparison table compares metrics against a site’s average.  Note, that you can also compare against your…

Q: In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. A) TRUEB) FALSE Correct Answer is B) FALSE. Explanation: In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. Google Analytics is a powerful tool that provides website owners with valuable insights into the behavior of their users. One of the ways that Google Analytics provides this information is through the use of Custom Dimensions, which allow users to define and track custom data points…

Q: What metric-dimension combination is not valid? A) Total Events / User TypeB) Sessions / SourceC) Avg. Time on Page / Device CategoryD) Sessions / Bounce rate Correct Answer is D) Sessions / Bounce rate. Explanation: In Google Analytics, metrics and dimensions are two types of data that provide valuable insights into website performance and user behavior. Metrics are quantitative measurements, such as the number of sessions, page views, or conversions, while dimensions are attributes of user activity, such as the source or device used to access the site. However, not all metric-dimension combinations are valid, and it is essential to understand…

Q: What campaign parameter is not available by default in Google Analytics? A) utm_campaignB) utm_sourceC) utm_contentD) utm_adgroup Correct Answer is D) utm_adgroup.

Q: To increase the speed at which Google Analytics compiles reports, what action could be taken? A) Remove any Secondary Dimensions you have added to the reportB) Choose “Greater precision” in the sampling pulldown menuC) Remove any filters you have added to the viewD) Choose “Faster response” in the sampling pulldown menu Correct Answer is D) Choose “Faster response” in the sampling pulldown menu. Explanation: There are several actions you can take to increase the speed at which Google Analytics compiles reports: Use Advanced Segments: Advanced Segments allow you to segment your data into specific subgroups. By using Advanced Segments,…

Q: What model represents the hierarchical structure of a Google Analytics account? A) Account > View > PropertyB) View > Account > PropertyC) Property > Account > ViewD) Account > Property > View Correct Answer is D) Account > Property > View. Explanation: An account is your access point for Analytics, and the top-most level of organization. One or more Analytics accounts can belong to an organization. Read more here: https://support.google.com/analytics/answer/1009618