Q: What four parameters can you include with an event hit for reporting?

A) Event, Category, Action, Label
B) Category, Action, Label, Total Events
C) Category, Action, Label, Unique Events
D) Category, Action, Label, Value

Correct Answer is D) Category, Action, Label, Value.

Explanation:

Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

  • Category
  • Action
  • Label (optional, but recommended)
  • Value (optional)

Read more here: https://support.google.com/analytics/answer/1033068

Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.

See Event data

You need to add Event tracking code to your site or app in order to see data in your Events reports. Read Set up Event Tracking.

To see Events reports:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Behavior > Events.

Anatomy of Events

An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

  • Category
  • Action
  • Label (optional, but recommended)
  • Value (optional)

For example, you might set up a video “play” button on your site so that it sends an Event hit with the following values:

  • Category: “Videos”
  • Action: “Play”
  • Label: “Baby’s First Birthday”

Category

A category is a name that you supply as a way to group objects that you want to track. Typically, you will use the same category name multiple times over related UI elements that you want to group under a given category.

Suppose you also want to track how many times the video is downloaded. You could use:

  • Category: “Videos”
  • Action: “Downloaded”
  • Label: “Gone With the Wind”

In this case, there would be only one category—Videos—in your reports, and you could see aggregate metrics for user interaction with the total set of elements for that single video object.

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