Q: What four parameters can you include with an event hit for reporting?

A) Event, Category, Action, Label
B) Category, Action, Label, Total Events
C) Category, Action, Label, Unique Events
D) Category, Action, Label, Value

Correct Answer is D) Category, Action, Label, Value.

Explanation:

Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

  • Category
  • Action
  • Label (optional, but recommended)
  • Value (optional)

Read more here: https://support.google.com/analytics/answer/1033068

Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.

See Event data

You need to add Event tracking code to your site or app in order to see data in your Events reports. Read Set up Event Tracking.

To see Events reports:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Behavior > Events.

Anatomy of Events

An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

  • Category
  • Action
  • Label (optional, but recommended)
  • Value (optional)

For example, you might set up a video “play” button on your site so that it sends an Event hit with the following values:

  • Category: “Videos”
  • Action: “Play”
  • Label: “Baby’s First Birthday”

Category

A category is a name that you supply as a way to group objects that you want to track. Typically, you will use the same category name multiple times over related UI elements that you want to group under a given category.

Suppose you also want to track how many times the video is downloaded. You could use:

  • Category: “Videos”
  • Action: “Downloaded”
  • Label: “Gone With the Wind”

In this case, there would be only one category—Videos—in your reports, and you could see aggregate metrics for user interaction with the total set of elements for that single video object.

Explanation:

When you send an event hit to Google Analytics, you can include a number of parameters to provide more information about the event. Some of the most commonly used parameters for event hits include:

  1. Category: The category parameter is used to group similar events together for reporting purposes. For example, you could have a category for “Button Clicks” and another category for “Video Plays”.
  2. Action: The action parameter specifies the type of interaction that took place. For example, the action for a “Button Click” event might be “Click” and the action for a “Video Play” event might be “Play”.
  3. Label: The label parameter provides additional context for the event. For example, you might use a label to specify the specific button that was clicked or the title of the video that was played.
  4. Value: The value parameter is used to provide a numerical value for the event. For example, you might use the value parameter to track the duration of a video that was played.

These are four of the most commonly used parameters for event hits in Google Analytics. By including these parameters, you can get more granular and detailed information about user interactions on your website, which can be useful for tracking user engagement, conversion funnels, and more.

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