Q: What report shows the percent of site traffic that visited previously? A) Referrals reportB) Frequency & Recency reportC) Sales Performance reportD) New vs Returning report Correct Answer is D) New vs Returning report. Explanation: New V/s Returning visitor report let you analyse your website’s usability. You can see the percent of visitors returning to your site. It shows how effective and efficient your website is!
Q: For autotagging, what parameter does Google Ads include in the destination URL? A) adid=B) urlid=C) utm=D) gclid= Correct Answer is D) gclid=. Explanation: If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets auto-tagging work. Read more here: https://support.google.com/analytics/answer/2938246
Q: Once filters have been applied, what is the option to recover filtered data? A) Data may be recovered within 10 daysB) Data may be recovered within 30 daysC) Data may be recovered within 5 daysD) Filtered data is not recoverable Correct Answer is D) Filtered data is not recoverable. Once filters have been applied, what is the option to recover filtered data? Explanation: Once filters have been applied to a dataset, it is essential to know how to recover filtered data if needed. Filters are a useful tool in data analysis that allow you to sort and manipulate data…
Q: What report shows the percentage of traffic that previously visited a website? A) Interests > Affinity categories reportB) All traffic > Referrals reportC) Behavior > Frequency and Recency reportD) Behavior > New vs returning report Correct Answer is D) Behavior > New vs returning report. Explanation: Numerous studies have shown that websites tend to have more new visitors and fewer returning visitors. But the returning visitors tend to have higher engagement – they bounce less, view more pages per session, and have higher session durations. You can use new vs. returning report to see the percentage of traffic that…
Q: View filters may be applied retroactively to any data that has been processed. A) TrueB) False Correct Answer is B) False. Explanation: View Filter is a configuration setting that allows you to add, remove or modify your data during processing before it is displayed in your reports. But it is wrong to say that View filters may be applied retroactively to any data that has been processed. Read more here: https://support.google.com/analytics/answer/6086075
Q: Which report shows which pages on your site get the most traffic and highest engagement? A) Frequency and Recency reportB) Active Users reportC) Engagement reportD) All Pages report Correct Answer is D) All Pages report. Explanation: The report that shows which pages on your site get the most traffic and highest engagement is the "Site Content" or "Landing Pages" report in analytics tools such as Google Analytics. This report provides a detailed breakdown of the performance of each page on your website, including the number of visitors, the average amount of time spent on each page, and the bounce…
Q: When will Google Analytics be unable to identify sessions from the same user by default? A) When the sessions share the same browser cookieB) When the sessions happen in the same browser on the same dayC) When the sessions happen in the same browser on the same deviceD) When the sessions happen in different browsers on the same device Correct Answer is D) When the sessions happen in different browsers on the same device. Explanation: If the session is happening by the same user, on the same device but in different browser, it will be treated as a session from…
Q: What feature would be used to collect how many times users downloaded a product catalog? A) Custom ReportB) Calculated MetricsC) Custom DimensionD) Event Tracking Correct Answer is D) Event Tracking. Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events. Read more here: https://support.google.com/analytics/answer/1033068
Q: When the same default tracking code is installed on pages with different domains, what will result? A) Analytics will not associate users and sessions with any domainB) Analytics will associate users and sessions with a single domainC) Analytics will send an alert about duplicate data collectionD) Analytics will associate users and sessions with their respective domains Correct Answer is D) Analytics will associate users and sessions with their respective domains. When the Same Default Tracking Code is Installed on Pages with Different Domains, What Will Result? Explanation: In the world of digital marketing and web analytics, tracking codes are…
Q: To track users and sessions across multiple domains, what first must be set up? A) Ad Exchange LinkingB) Data ImportC) AdWords LinkingD) Cross-domain tracking Correct Answer is D) Cross-domain tracking. Explanation: When you set up cross domain tracking, you can collect data from multiple websites into a single account property. This lets you see data from different sites in the same reporting view.Read more here: https://support.google.com/analytics/answer/1034148