Q: What report shows the percentage of traffic that previously visited a website?

A) Interests > Affinity categories report
B) All traffic > Referrals report
C) Behavior > Frequency and Recency report
D) Behavior > New vs returning report

Correct Answer is D) Behavior > New vs returning report.

Explanation:

Numerous studies have shown that websites tend to have more new visitors and fewer returning visitors. But the returning visitors tend to have higher engagement – they bounce less, view more pages per session, and have higher session durations.

You can use new vs. returning report to see the percentage of traffic that previously visited a website.

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