Q: What report indicates the last page users viewed before leaving a website? A) Pages reportB) All Pages reportC) Landing Pages reportD) Exit Pages report Correct Answer is D) Exit Pages report.
Q: What does assigning a value to a Google Analytics Goal enable? A) Track actual revenue from conversionsB) Track real-time business revenueC) Analyze a website conversion funnelD) Compare goal conversions and measure changes to a website Correct Answer is D) Compare goal conversions and measure changes to a website. Explanation: Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions. Read more here: https://support.google.com/analytics/answer/1012040
Q: If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal? A) /ordercomplete/thank_you.htmlB) /order/complete.phpC) /ordercomplete.phpD) /ordercomplete/index.html Correct Answer is B) /order/complete.php.
Q: When linking a Google Ads account to Google Analytics, what is not possible? A) Import Analytics Goals and transactions into Google Ads as conversionsB) View Google Ads click and cost data next to site engagement data in AnalyticsC) Create remarketing lists in Analytics to use in Google Ads campaignsD) Adjust keyword bids in Google Ads from Google Analytics Correct Answer is D) Adjust keyword bids in Google Ads from Google Analytics. Explanation: When you link Google Ads and Analytics, you can: Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.Enhance your Google…
Q: A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. A) FalseB) True Correct Answer is B) True. Explanation: When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you: Can immediately select it in reports.Can apply it retroactively and see historical data classified by your new channel definitions.Change how reports display your data, without changing the data itself. Read more here: https://support.google.com/analytics/answer/6010097
Q: Which report shows a visual representation of user interactions on your website? A) Landing Pages reportB) Behavior Flow reportC)Content Drilldown reportD) Treemaps report Correct Answer is B) Behavior Flow report. Explanation: Read more here: https://support.google.com/analytics/answer/2785577?hl=en
Q: Which of the following criteria could NOT be used for a Dynamic Remarketing audience? A) Users who returned an item they purchasedB) Users who viewed product detail pagesC) Users who viewed a search result page on your websiteD) Users who viewed your homepage Correct Answer is A) Users who returned an item they purchased. Explanation: you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts…
Q: What report provides data on how specific sections of a website performed? A) Location reportB) Top Events reportC) Content Drilldown reportD) Frequency and Recency report Correct Answer is C) Content Drilldown report. Explanation: You can see the performance of your website’s specific sections under the “Content Drill Down” dimension in Google Analytics. To find this report in Google Analytics after login, click on Behaviour >> Site Content>> Content Drilldown. If your website does not has directory structure, you can group the content by defining the rule. Website’s directory structure is only shown under this report. In Google Analytics, there…
Q: If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session? A) As a bounceB) As an eventC) As a clickD) As an interaction Correct Answer is A) As a bounce. Explanation: In this scenario, if a user visits a web page with an embedded video and leaves without clicking on anything before the session times out, Google Analytics will report the session as a bounce. A bounce is defined by Google Analytics as a single-page session on a website. In other…
Q: What is not considered a “source” in Google Analytics by default? A) comB) (direct)C) GoogleD) Email Correct Answer is D) Email. Explanation: “Email” is not considered as a source in Google Analytics. “Email” comes under the “Medium”. In Google Analytics, “Source” is the origin of your traffic. For example, search engines, referral websites (domains). Note the difference between sources and mediums. Mediums are categories of the sources, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral). So, in this case, email is not a source in Google Analytics. Analyzing your website traffic sources can help marketers…