Q: When linking a Google Ads account to Google Analytics, what is not possible?
A) Import Analytics Goals and transactions into Google Ads as conversions
B) View Google Ads click and cost data next to site engagement data in Analytics
C) Create remarketing lists in Analytics to use in Google Ads campaigns
D) Adjust keyword bids in Google Ads from Google Analytics
Correct Answer is D) Adjust keyword bids in Google Ads from Google Analytics.
Explanation:
When you link Google Ads and Analytics, you can:
- Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
- Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.
- See ad and site performance data in the Google Ads reports in Analytics.
- Import Analytics goals and Ecommerce transactions into your Google Ads account.
But you cannot Adjust keyword bids in Google Ads from Google Analytics.
Read more here: https://support.google.com/analytics/answer/1033961