Q: If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
A) 3
B) 2
C) 1
D) 0
Correct Answer is C) 1.
Explanation:
In Google Analytics, a unique event is counted each time an event is triggered by a user for the first time in a given session. So, if a user watches a video with event tracking three times in a single session, Analytics will count only one unique event. This means that even though the user has watched the video multiple times, the event will only be counted once in Analytics.
It’s important to note that unique events are counted per session, not per user. This means that if the same user returns to the site at a later time and watches the video again, it will be counted as another unique event.
By tracking unique events, Analytics can help website owners understand how users are interacting with specific elements of their site and use that information to make informed decisions about how to optimize their content and user experience.