Q: What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions? A) Destination URLsB) Bid AdjustmentsC) CampaignsD) Keywords Correct Answer is B) Bid Adjustments.
Q: If the Google Merchandise Store sets up a URL goal of “/thankyou”? and a Match Type of “Begins with”?, which of the following pages on www.googlemerchandisestore.com will count as goals? A) /thankyou/receipt.phpB) /thankyou.phpC) /thankyou.htmlD) All of the above Correct Answer is D) All of the above
Q: Which formats may be used to add a custom campaign parameter to a URL? A) www.googlemerchandisestore.com/?utm_campaign=fallsaleB) www.googlemerchandisestore.com/?utm_campaign=fall_saleC) www.googlemerchandisestore.com/?utm_campaign = fall saleD) www.googlemerchandisestore.com/?utm campaign = fallsale Correct Answer: A and B.
Q: Which three tags does Google Analytics require for accurate campaign tracking? A) Source, Content, and TermB) Medium, Source, and CampaignC) Medium, Source, and ContentD) Campaign, Content, and Term Correct Answer is B) Medium, Source, and Campaign.
Q: Under Acquisition in the AdWords > Keywords report, which keyword had the highest CPC? A) android shirtsB) google store openingC) google chrome t shirtD) buy google socks Correct Answer is A) android shirts
Q: Under Acquisition in the AdWords > Campaigns report, which campaign had the highest CPC? A) AW – ElectronicsB) AW – AccessoriesC) AW – ApparelD) All Products Correct Answer is A) AW – Electronics
Q: Under Acquisition in the AdWords > Campaigns report, which campaign had the most clicks? A) AW – AccessoriesB) AW – ApparelC) AW – ElectronicsD) All Products Correct Answer is A) AW – Accessories
Q: Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)”? A) CroatiaB) United KingdomC) MalaysiaD) United States Correct Answer is A) Croatia
Q: Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”? A) .69%B) .41%C) 1.00%D) .93% Correct Answer is A) .69%.
Q: Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW – Accessories” campaign? A) Google merchB) Google sticker storeC) Google shoppingD) (not set) Correct Answer is A) Google merch, and B) Google sticker store.