Q: Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page? A) Position TrackingB) Domain OverviewC) Organic ResearchD) Traffic Analytics Correct Answer is B) Domain Overview.
Q: How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? A) Last-click attributionB) Assisted conversionC) Second-to-last-click attributionD) Primary conversion Correct Answer is B) Assisted conversion.
Q: In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? A) Single assisted conversionB) Last marketing activityC) First marketing activityD) All assisted conversions Correct Answer is B) Last marketing activity.
Q: Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel? A) DirectB) DisplayC) Organic SearchD) Paid Search Correct Answer is B) Display.
Q: Because segments are applied before sampling, segmented data will not be sampled. A) TrueB) False Correct Answer is B) False.
Q: How many segments may be applied at once? A) 3B) 4C) 2D) 1 Correct Answer is B) 4.
Q: Segments applied to reports can analyze data for which of the following groups? A) Users who have children under the age of 18B) Users who engaged in social media or email campaignsC) Users who viewed a webpage, then watched a videoD) Users 25 to 34 years of age who have their browser set to Spanish Correct Answer is: B, C, and D.
Q: When a Custom Dimension is active, which data will it affect? A) All of the data in the propertyB) Data collected after the Custom Dimension was appliedC) Data collected before the Custom Dimension was appliedD) None of the data in the property Correct Answer is B) Data collected after the Custom Dimension was applied.
Q: To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied? A) SessionB) UserC) ProductD) Hit Correct Answer is B) User.
Q: To pair metrics with dimensions, what should they have in common? A) Same viewB) Same scopeC) Same creation dateD) Same creator Correct Answer is B) Same scope.