Q: How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
A) Last-click attribution
B) Assisted conversion
C) Second-to-last-click attribution
D) Primary conversion
Correct Answer is B) Assisted conversion.
Explanation:
Google Analytics credits a channel that contributed to a conversion prior to the final interaction as “Assisted Conversion.” Assisted Conversions provide valuable insights into the role that different channels play in the customer journey leading up to a conversion.
When a user interacts with multiple channels before converting, Google Analytics uses a last-click attribution model to determine which channel gets credited with the conversion. However, it also provides data on the assisted conversions for each channel, which gives you a more complete picture of how different channels contribute to conversions.
In Google Analytics, you can view assisted conversions by going to the Conversions > Multi-Channel Funnels section, and then clicking on the “Assisted Conversions” report. This report shows you the number of assisted conversions and the value attributed to each channel.
By understanding the role that each channel plays in the customer journey, you can make data-driven decisions to optimize your marketing strategy and improve the overall performance of your campaigns.