Q: What data from Microsoft Advertising Intelligence might you use to adjust bids and/or bid adjustments? (select all that apply)

A) CTR
B) Location
C) Gender
D) Age

(E) All of the above

Correct Answer is (E) All of the above

Explanation

The Microsoft Advertising Intelligence(MAI) tool gives you keywords that are getting the most clicks and conversion which you can use for adjusting your bids. It also provides Search-User location data that generates a list of locations that get the most searches for keywords within a specific country or city and you can use this data to adjust bids on keywords based on location. MAI also has an Age Group & Gender section where you can find the age and gender percentages for specified keywords. You can use this age and gender data to make bid adjustments for keywords.

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