Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)”?

Q: Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)”? A) CroatiaB) United KingdomC) MalaysiaD) United States Correct Answer is A) Croatia

Continue ReadingUnder Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)”?

Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”?

Q: Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”? A) .69%B) .41%C) 1.00%D) .93% Correct Answer is A) .69%.

Continue ReadingUnder Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”?

Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW – Accessories” campaign?

Q: Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW – Accessories” campaign? A) Google merchB) Google sticker storeC) Google shoppingD) (not set) Correct Answer is A) Google merch, and B) Google sticker store.

Continue ReadingUnder Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW – Accessories” campaign?

Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW – Apparel” campaign?

Q: Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW – Apparel” campaign? A) google / cpcB) bing / cpcC) google / searchD) newsletter / email Correct Answer is A) google / cpc

Continue ReadingUnder Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW – Apparel” campaign?

Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW – Accessories” campaign?

Q: Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW – Accessories” campaign? A) 1716B) 404C) 2289D) 1872 Correct Answer is A) 1716

Continue ReadingUnder Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW – Accessories” campaign?

Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

Q: Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page? A) Position TrackingB) Domain OverviewC) Organic ResearchD) Traffic Analytics Correct Answer is B) Domain Overview.

Continue ReadingWhich tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Q: How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? A) Last-click attributionB) Assisted conversionC) Second-to-last-click attributionD) Primary conversion Correct Answer is B) Assisted conversion. Explanation: Google Analytics credits a channel that contributed to a conversion prior to the final interaction as "Assisted Conversion." Assisted Conversions provide valuable insights into the role that different channels play in the customer journey leading up to a conversion. When a user interacts with multiple channels before converting, Google Analytics uses a last-click attribution model to determine which channel gets credited with the conversion. However, it also provides…

Continue ReadingHow would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

Q: In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? A) Single assisted conversionB) Last marketing activityC) First marketing activityD) All assisted conversions Correct Answer is B) Last marketing activity.

Continue ReadingIn a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

Q: Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel? A) DirectB) DisplayC) Organic SearchD) Paid Search Correct Answer is B) Display.

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Because segments are applied before sampling, segmented data will not be sampled.

Q: Because segments are applied before sampling, segmented data will not be sampled. A) TrueB) False Correct Answer is B) False. Explanation: Segmentation is a process of dividing a large data set into smaller, more manageable subgroups based on specific criteria. In analytics, segmentation is typically performed prior to sampling, which is the process of selecting a subset of data from a larger data set. Since segments are created before sampling, the segmented data will not be sampled again. This is because each segment represents a subgroup of the original data set, and the segments themselves have already been reduced…

Continue ReadingBecause segments are applied before sampling, segmented data will not be sampled.