Q: Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

A) Users who returned an item they purchased
B) Users who viewed product detail pages
C) Users who viewed a search result page on your website
D) Users who viewed your homepage

Correct Answer is A) Users who returned an item they purchased.

Explanation:

you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts might need just a reminder or incentive to complete their transactions, while users who have only viewed the products may need more convincing about the overall value of the products.
By following the same procedure you use to create Remarketing Audiences, you can build segment-based Dynamic Remarketing Audiences using your new dimensions.
Read more here: https://support.google.com/analytics/answer/3457161

After you’ve updated your tags with the vertical attributes you want to use, those attributes are then available in Analytics, and you can use them to create your Remarketing Audiences.

Target users based on where they are in the conversion funnel

You can create user-based Remarketing Audiences in Analytics that identify users in various levels of the conversion funnel. While you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts might need just a reminder or incentive to complete their transactions, while users who have only viewed the products may need more convincing about the overall value of the products.

By following the same procedure you use to create Remarketing Audiences, you can build segment-based Dynamic Remarketing Audiences using your new dimensions:

  • General users (for example, users who viewed your home page, or any of your category or product pages)
  • Product searchers (for example, users who viewed any of your search-results pages)
  • Product viewers (for example, users who viewed any of your product lists, or who viewed specific product-detail pages)
  • Conversion abandoners (for example, users who viewed their shopping carts, but didn’t view the purchase-confirmation page)
  • Past converters (users who have viewed the purchase-confirmation page)

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