Q: What does assigning a value to a Google Analytics Goal enable?

A) Track actual revenue from conversions
B) Track real-time business revenue
C) Analyze a website conversion funnel
D) Compare goal conversions and measure changes to a website

Correct Answer is D) Compare goal conversions and measure changes to a website.

Explanation:

Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions.

Read more here: https://support.google.com/analytics/answer/1012040

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