Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Q: Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? A) Second-to-last-click attributionB) Last-click attributionC) Primary conversionD) Assisted conversion Correct Answer is D) Assisted conversion. Explanation: Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel. Read more here: https://support.google.com/analytics/answer/1191204

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What feature is required to collect the number of comments users posted to a web page?

Q: What feature is required to collect the number of comments users posted to a web page? A) Custom Channel GroupingsB) Calculated MetricC) Custom Channel GroupingsD) Custom Metric Correct Answer is D) Custom Metric. Explanation: custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important metrics.Read more here: https://support.google.com/analytics/answer/2709828?hl=en#example-metrics

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If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

Q: If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? A) 2B) 1C) 0D) 3 Correct Answer is D) 3. Explanation: If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? Google Analytics is a powerful tool that allows website owners and marketers to track the performance of their website and marketing campaigns. One of the key…

Continue ReadingIf you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Q: In Multi-Channel Funnel Reports, what channel would not be credited with a conversion? A) Social networkB) Website referralsC) Paid and organic searchD) Television commercials Correct Answer is D) Television commercials.

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Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Q: Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions? A) Acquisition reportsB) Goals reportsC) Ecommerce reportsD) Multi-Channel Funnel reports Correct Answer is D) Multi-Channel Funnel reports. Explanation: By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains…

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Which of these can join offline business systems data with online data collected by Google Analytics?

Q: Which of these can join offline business systems data with online data collected by Google Analytics? A) Goal trackingB) AdWords LinkingC) User IDD) Data import Correct Answer is D) Data import. Explanation: Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as a web publisher, you could join hits collected by Analytics with data dimensions exported from your CMS and…

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What channel is not included in the default Channels report?

Q: What channel is not included in the default Channels report? A) Organic SearchB) DisplayC) DirectD) Device Correct Answer is D) Device. Explanation: The Channels report in Google Analytics is a default report that shows how different channels are driving traffic to your website. By default, Google Analytics categorizes traffic into channels based on the source of the traffic. These channels include Organic Search, Direct, Referral, Social, Email, and Paid Search. However, there is one channel that is not included in the default Channels report, and that is Display. Display advertising refers to the practice of showing ads on other…

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What is required for User ID to track users across different devices?

Q: What is required for User ID to track users across different devices? A) Sign-in that generates and sets unique IDsB) Google Tag ManagerC) A new Analytics account for reportingD) All of the above Correct Answer is A) Sign-in that generates and sets unique IDs. What is required for User ID to track users across different devices? Explanation: User ID is a unique identifier that allows websites and apps to track user activity across different devices. This is a powerful tool for marketers, as it enables them to create more personalized experiences for their users. However, setting up User ID…

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Segments will not allow you to do what?

Q: Segments will not allow you to do what? A) Isolate and analyze dataB) Build custom Remarketing listsC) Create subsets of sessions or usersD) Permanently alter data Correct Answer is D) Permanently alter data. Explanation: In Google Analytics, segments are a powerful tool that allows users to isolate specific subsets of data for analysis. With segments, users can create custom views that show data only for a specific group of users, such as users from a particular geographic region or users who have made a purchase. However, there are certain things that segments will not allow you to do. Modify…

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Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

Q: Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? A) Immediately before the closing </body> tag of your websiteB) Immediately after the opening <body> tag of your websiteC) Immediately before the closing </head> tag of your websiteD) Immediately after the opening <head> tag of your website Correct Answer is D) Immediately after the opening <head> tag of your website.

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