Understanding Non-Functional Requirements in Scrum Non-functional requirements play an essential role in developing a successful product. They describe the attributes that a product or system must possess and are essential for ensuring that the product meets customer expectations and business objectives. In Scrum, it is essential to understand non-functional requirements to develop a product that delivers value to the customer. This article explains the importance of understanding non-functional requirements in Scrum and how to incorporate them into the development process. What are Non-Functional Requirements? Non-functional requirements refer to the attributes that a product or system must possess. These attributes are…

When using analytics programmes on your website, which of these do not fall under the category of a dimension? A) The geographical location of the userB) The browser a user uses to visit the siteC) The device users access the site withD) The time a user spends on the site Correct Answer is D) The time a user spends on the site Explanation: Analytics programs are essential tools for website owners and digital marketers who want to understand how users interact with their site. One of the key concepts in analytics is the idea of dimensions, which are attributes or…

Hamish’s Website Isn’t Getting As Many Visitors As He’d Like. He’s Heard That Search Engine Marketing (SEM) Can Help, But Isn’t Sure How It Works. Can You Explain What SEM Enables You To Do? A) Bid for keywords to display your content in search enginesB) Buy ad space on a search results pageC) Optimise your website’s designD) Tag keywords within your website content Correct Answer is: A, B Explanation: Search engine marketing (SEM) is an effective strategy that businesses can use to promote their websites and improve their online visibility. With SEM, businesses can target potential customers who are actively…

Google Digital Garage is an online platform that offers free courses on various digital marketing topics. Module 4 of the Google Digital Garage course covers "Plan Your Online Business Strategy" and provides valuable information on how to create a successful online business. The module is designed to help learners understand the key components of a successful online business strategy and develop a plan that will help them achieve their goals. It covers topics such as understanding customer behavior, defining business objectives, identifying target markets, and developing a marketing strategy. To pass Module 4, learners are required to complete a set…

Despite His Digital Presence, The Number Of Hits On Hamish’s Website Is Still Low. He’d Like To Use Analytics To Find Out More About How Customers Are Interacting With His Site. What Can He Learn From Analytics? Select The Ways You Think Analytics Can Help Business Owners. (1) Show which pages of a website are popular. (A) Yes (B) No (2) Log which items of the website are clicked on. (A) Yes (B) No (3) List which parts of the website a user doesn’t like. (A) Yes (B) No (4) Identify where in the world visitors are logging on from. (A) Yes (B) No…

There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate? A) The quality of links is important, not the quantityB) The quantity of links is important, not the qualityC) Links hidden within code on sites improves your SEO performanceD) Links hidden within images on sites improves your SEO performance Correct Answer is A) The quality of links is important, not the quantity Explanation: Link building is an essential aspect of search engine optimization (SEO) that involves acquiring links from other websites…

Q: Under Behavior using the All Pages report, which of these Page Titles has the most Pageviews? A) BagsB) DrinkwareC) FunD) Accessories Correct Answer is C) Fun.

Q: What is the term we use to describe how search engines categorise each piece of content? A) RankingB) IndexingC) CrawlingD) Listing Correct Answer is B) Indexing. What is the term we use to describe how search engines categorise each piece of content? Explanation: Search engines play a crucial role in helping internet users find the information they are looking for. But have you ever wondered how search engines categorize each piece of content? The answer lies in a concept called indexing. In this article, we will explain what indexing is and how search engines use it to categorize content.…

Ads on search engines are a powerful tool for businesses to reach potential customers. The ads are usually made up of carefully crafted words and phrases that target the right audience, as well as eye-catching visuals that capture the attention of users. With the help of AI writing tools, copywriters can create highly effective ads quickly and easily, optimizing their campaigns for maximum results. AI technology can also be used to analyze user behavior and generate more accurate ad copy that resonates with the target audience. Q: Fill in the blank: The ads on search engines are usually made up…

Q: Retargeting allows you to… A) Target people before they come to your websiteB) Appear higher within the search resultsC) Target people, based on their likes and interestsD) Target users, based on the specific actions they take on your site Correct Answer is D) Target users, based on the specific actions they take on your site. Explanation: Retargeting is a form of online advertising that allows businesses to target users who have previously interacted with their website or digital content. By placing a tracking pixel on their website, businesses can track users' behavior and use this information to serve them…