Q: Under Behavior using the All Pages report, which of these Page Titles has the most Pageviews? A) BagsB) DrinkwareC) FunD) Accessories Correct Answer is C) Fun.
Q: What is the term we use to describe how search engines categorise each piece of content? A) RankingB) IndexingC) CrawlingD) Listing Correct Answer is B) Indexing.
Q: Fill in the blank: The ads on search engines are usually made up of ________ A) ImagesB) TextC) VideoD) Audio Correct Answer is B) Text.
Q: Retargeting allows you to… A) Target people before they come to your websiteB) Appear higher within the search resultsC) Target people, based on their likes and interestsD) Target users, based on the specific actions they take on your site Correct Answer is D) Target users, based on the specific actions they take on your site.
Q: When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you? A) Ask friends and family which platforms they useB) See what competitor businesses are usingC) Use online analytics tools to measure engagementD) Compare follower numbers across platforms Correct Answer is C) Use online analytics tools to measure engagement.
Q: What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? A) Stop using negative keywordsB) Ensure people see relevant ads that relate to their search queryC) Target more people in different areas of the worldD) Drive more traffic to your website Correct Answer is B) Ensure people see relevant ads that relate to their search query.
Q: Which of these is not a benefit for businesses using fully integrated e-commerce platforms? A) Automated complaints process systemB) The ability to track shippingC) Integrated invoicingD) Stock control Correct Answer is A) Automated complaints process system.
Q: Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________. A) Organic searchB) Mobile searchC) Geo searchD) Local Search Correct Answer is D) Local Search.
Q: When ranking websites on search engine results pages, which element of a website do search engines value the most? A) Where you are in the world when adding content to your siteB) Unique, engaging, relevant contentC) If you mention keywords over 50 times in a short piece of contentD) How long the content on the page is Correct Answer is B) Unique, engaging, relevant content.
Q: A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? A) Allows you to place sales promotion offers within the search resultsB) Provides search engines with more consistent and clear information about what’s on the websiteC) Allows you to input lots of keywords so that you appear for all of themD) Helps your website stand out from the competition Correct Answer is B) Provides search engines with more consistent and clear information about what’s on the website. https://www.youtube.com/watch?v=GG-ywkQOis8