Q: When looking to create video content for your marketing strategy, what three best practices should you look to include? A) Short, relevant, include a call to actionB) Short, entertaining, include a call to actionC) Relevant, short, entertainingD) Short, technical, include a call to action Correct Answer is A) Short, relevant, include a call to action Explanation: When creating video content for your marketing strategy, there are several best practices that you should consider in order to maximize its impact and effectiveness. Here are three of the most important: Clarify your goals and target audience: Before you start creating your…

Q: When advertisers run online ads that typically include an image for people to click on, it’s called… A) Webpage advertisingB) Display advertisingC) Banner advertisingD) Search Engine Optimisation Correct Answer is B) Display advertising

As a business owner, it is essential to have an understanding of the actions your social media audience takes on your website. This understanding can help you to improve the effectiveness of your marketing campaigns and optimize your website for better user experience. To do this, you need a tool that can monitor and evaluate the actions taken by your social media audience on your website. Such tools can provide valuable insights into how users interact with your website and what content resonates best with them. They also allow you to track the performance of each post on different social…

Q: When looking to promote your products and services locally, what are the benefits of using search engine ads? A) Search ads are cheaper than display advertsB) You can target ads to specific gendersC) You can target ads to a specific geographic areaD) Everyone uses search engines Correct Answer is C) You can target ads to a specific geographic area Explanation: Promoting your products and services locally using search engine ads can provide several benefits, including: Targeted audience: Search engine ads allow you to target customers based on their location, which is particularly useful for local businesses. This means that…

When it comes to increasing the presence of a website, search engine optimisation (SEO) is an essential part of the process. A well-crafted SEO plan can help you identify the steps needed to achieve your desired results. It can also provide you with insights into how to optimise your website for better visibility on search engines. With careful planning and implementation of SEO strategies, you can make sure that your website is well placed in the search engine rankings and gains more visibility. Q: When looking to increase the presence of a website, putting together your search engine optimisation plan…

Q: When looking to get noticed locally online, what information should you ensure is on your website as a minimum? A) Business registration numberB) Your physical location detailsC) An interactive map.D) Your social media links Correct Answer is B) Your physical location details Explanation: When looking to get noticed locally online, it is important to ensure that your website has the following information: Accurate Business Information: This includes your business name, address, phone number (NAP), and email address. This information should be consistent across your website and other online listings, such as directories and review sites. Location Pages: Create dedicated…

Q: When looking to advertise your business to mobile users, social media advertising can be really effective because… A) It doesn’t cost too much to spread your ads farB) It allows you to target people based on their likes and interestsC) It can be seen by people who aren’t logged into their accountsD) It allows you to target people who have ad blockers enabled Correct Answer is B) It allows you to target people based on their likes and interests Explanation: Social media advertising can be really effective when looking to advertise your business to mobile users because: Large User…

Q: When looking to advertise a new business online, what is one of the major benefits of display ads? A) They don’t cost too much to set upB) They can come in many different formatsC) They have higher click-through rateD) They are seen by everyone Correct Answer is B) They can come in many different formats

Q: When it comes to web analytics, what insights can you gather using analytics tools? A) How people interact with your competitors’ websitesB) How people interact with your websiteC) How you currently rank in search enginesD) What websites users visit after leaving your website Correct Answer is B) How people interact with your website Explanation: Web analytics tools are essential for understanding how visitors interact with your website, providing valuable insights that can help you improve your online presence and achieve your business goals. In this article, we will explore some of the insights that can be gathered using analytics…

Q: When it comes to email marketing, what do we mean by the term A/B testing? A) A/B testing means it is spell checked and proofed, prior to hitting sendB) A/B testing means splitting your audience and sending each of them a different variation of your emailC) A/B testing means you send the same email twice to the same peopleD) A/B testing means you can split your contacts alphabetically Correct Answer is B) A/B testing means splitting your audience and sending each of them a different variation of your email