Q: Which of the following is an advantage of e-commerce? A) Segmentation of audiencesB) Minimal interaction required with the customerC) Low operational costsD) More relaxed checkout procedure Correct Answer is C) Low operational costs Explanation: There are many advantages of e-commerce, some of which include: Convenience: E-commerce allows customers to shop from anywhere and at any time, making it highly convenient and accessible. Wider reach: E-commerce businesses can reach a global audience, providing opportunities for companies to expand into new markets and reach customers in different countries. Lower costs: E-commerce businesses typically have lower overhead costs than brick-and-mortar stores, which…

Q: What type of information can KPIs provide? A) Board decisionsB) Financial viabilityC) Long-term projectionsD) Audience segmentation Correct Answer is C) Long-term projections Explanation: What type of information can KPIs provide KPIs, or Key Performance Indicators, are measurable values that businesses use to track their progress toward achieving specific goals or objectives. KPIs can provide valuable insights into the performance of various aspects of a business, from sales and marketing to customer service and operations. In this article, we will explore the different types of information that KPIs can provide and how they can help businesses make informed decisions and drive growth.…

Q: What technology do search engines use to ‘crawl’ websites? A) BotsB) AutomatonsC) InternsD) Androids Correct Answer is A) Bots Explanation: What technology do search engines use to crawl websites Search engines use bots, also known as crawlers or spiders, to systematically browse and analyze web pages on the internet. In this article, we will explore the technology behind web crawlers and how they help search engines gather information about websites. How Bots Work Web crawlers work by following links from one web page to another. When a bot encounters a link, it sends a request to the server hosting…

Q: What do website analytics allow you to do? A) Predict your users next move based on previous dataB) Interact with customers on your website to increase conversionC) Understand users behaviour and improve the effectiveness of your digital marketing effortsD) Set up advertising accounts to drive continuous improvement Correct Answer is C) Understand users behaviour and improve the effectiveness of your digital marketing efforts Explanation: Website analytics allow you to understand user behavior and improve the effectiveness of your digital marketing efforts. By using website analytics tools, you can track and measure various metrics related to your website's performance and…

Q: What can conversion tracking in search help you measure? A) How many customers your ad has converted into brand ambassadorsB) How many people visiting your site from a search ad end up completing a purchaseC) How many people click on your SEM ad and end up browsing your siteD) How many transactions are completed on your site overall Correct Answer is B) How many people visiting your site from a search ad end up completing a purchase Explanation: Conversion tracking is an essential tool for online marketers who want to measure the effectiveness of their search campaigns. It enables…

Q: What does responsive design mean? A) Your website will respond to clicks fasterB) Your customers can provide feedback on the design of your siteC) Your website will adapt to suit whichever device it is being viewed onD) Your visitors can manually adjust the size of your website Correct Answer is C) Your website will adapt to suit whichever device it is being viewed on Explanation: Responsive design is an approach to website design that enables a website to adjust its layout and content to suit the device on which it is being viewed. With the proliferation of mobile devices…

Q: Search engine marketing can also be called what? A) One-click advertisingB) Search box marketingC) Organic advertisingD) Pay-per-click advertising Correct Answer is D) Pay-per-click advertising Explanation: Search engine marketing can also be called what? Search engine marketing (SEM) is a type of online marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs). SEM includes a variety of strategies and techniques aimed at improving website traffic and conversions through paid search advertising, search engine optimization (SEO), and other tactics. Search engine marketing can also be called by different names or related terms, depending on the context and the…

Q: Google Search Console “Crawl” reports let you monitor…? A) What information Google records about your siteB) How people interacts with your websiteC) If Google can view your web pagesD) If potential customers can access your web pages Correct Answer is C) If Google can view your web pages Explanation: Google Search Console's "Crawl" reports let you monitor how Google's web crawlers are interacting with your website. The Crawl reports provide insights into how Google is discovering and indexing your pages, and can help you identify and resolve any technical issues that may be impacting your website's visibility in search…

Q: Which form of targeting would you use to display ads to people who have previously visited your website? A) RetargetingB) ReadvertisingC) ReacquiringD) Search advertising Correct Answer is A) Retargeting Explanation: To display ads to people who have previously visited your website, you can use retargeting. Retargeting is a form of targeted advertising that uses cookies or pixels to show ads to people who have previously interacted with your website or brand. When someone visits your website, a cookie or pixel is placed on their device. This information is then used to display ads to the person as they browse…

Q: When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following? A) Run advertising in other countries around the worldB) Build better social media profilesC) Find insights that can help you identify where to make improvementsD) Bid higher within your SEM advertising account Correct Answer is C) Find insights that can help you identify where to make improvements