Q: When trying to increase the product sales on your website, one way to achieve this is to_________? A) Include a pop up on your website that they have to action before continuingB) Provide the customer with relevant suggested purchasesC) Show them remarketing ads with a variety of productsD) Send multiple follow up emails once a purchase has been made Correct Answer is B) Provide the customer with relevant suggested purchases Explanation: When trying to increase the product sales on your website, one way to achieve this is to improve the product page. Some strategies to improve the product page…

Q: When planning your website, what is one of the key things you should consider? A) What your customers want to see on the siteB) How customers will interact with the siteC) What you want your customers to do on the siteD) The order your products will appear on the site Correct Answer is C) What you want your customers to do on the site

Q: When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… A) Perform better on social mediaB) See more traffic than short tail keywordsC) Find more opportunitiesD) Outrank lots of larger, more established companies Correct Answer is C) Find more opportunities When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… Explanation: Search engine optimization (SEO) is the process of improving a website's visibility…

Q: When looking to expand your business internationally on social media, what should you do first? A) Use popular phrases and memes for that areaB) Treat all social media channels the sameC) Analyse platforms popular in that areaD) Not advertise at all, as other countries don’t like social advertising Correct Answer is C) Analyse platforms popular in that area

Q: Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location. A) PromoteB) HideC) HighlightD) Prioritise Correct Answer is D) Prioritise Explanation: "prioritize" your business in the search results page if the user is near your location. Search engines use various signals to determine the relevance and popularity of a website for a given search query, and one of these signals is the user's location. If the search engine can determine that the user is near your location, it may prioritize…

Q: Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider? A)  Engaging & InvitingB) Fun & InvitingC) Serious & HonestD) Stern & Serious Correct Answer is A) Engaging & Inviting Explanation: When using social media for business purposes, it's important to adopt a professional and approachable tone of voice. This means being friendly, engaging, and relatable, while also avoiding overly sales-y or promotional language. The goal is to create a connection with your audience and build a relationship…

Q: To improve your website’s SEO performance, when should you consider updating your SEO plan? A) When you employ new staffB) When you add a new service or productC) When you have a sale or promotionD) When you write a new blog post Correct Answer is B) When you add a new service or product

Q: Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what? A) Text heavyB) Full of relevant informationC) Visually engagingD) Optimised for different devices Correct Answer is D) Optimised for different devices Explanation: Mobile advertising can be an effective tool for marketers, but if the website it leads to is not optimized for mobile devices, it could undo all the good work that has been done. A website that is not optimized for mobile devices can lead to a poor user experience, with slow load times, difficult navigation, and…

Digital marketing is no longer just about selling products and services to a global audience. It has become an essential tool for local businesses to reach their target audience and grow their customer base in a cost-effective way. With the right digital marketing strategies, local businesses can use digital channels such as social media, search engine optimization (SEO), email campaigns, and online advertising to reach potential customers in their area. This helps them build brand awareness and loyalty while also driving sales. Furthermore, digital marketing can be used to better understand the interests and preferences of local customers so that…

Q: Which of the following is not a function of e-commerce A) WarehousingB) AdvertisingC) MarketingD) None of the above Correct Answer is D) None of the above which of the following is not a function of e-commerce Explanation: What is E-commerce E-commerce, short for electronic commerce, refers to the buying and selling of products or services over the internet. E-commerce enables businesses to reach a wider audience and customers to shop and purchase products or services online, without having to visit physical stores or make phone calls. E-commerce includes a variety of online transactions, such as B2C (business-to-consumer) transactions, where…