Q: When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? A) To advertise internationally more easilyB) To increase your budget to get more trafficC) To understand what is working and what is notD) To see personal data about the person who bought from you Correct Answer is C) To understand what is working and what is not

Q: Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. A) Decrease the chance ofB) Increase the chance ofC) SecureD) Prevent Correct Answer is D) Prevent

Q: When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? A) Overuse hashtagsB) Follow all of your competitors’ followersC) Pay for followersD) Paid advertising Correct Answer is D) Paid advertising In today's digital age, social media has become a powerful tool for businesses to promote their brand and connect with customers. With millions of active users on platforms like Facebook, Instagram, and Twitter, social media offers a vast audience that businesses can tap into to increase their visibility and drive engagement. However, building a social media…

Q: When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights? A) % of people who were sent the email against the total number of conversions madeB) % of people who clicked on a link in the email out of the total recipientsC) % of people that opened the email out of the total recipientsD) % of people that made a purchase after receiving the email Correct Answer is B) % of people who clicked on a link in the email out of the total recipients Explanation: Click Through Rate (CTR) is…

Q: When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? A) Square bracketsB) ItalicsC) ApostrophesD) Quotation marks Correct Answer is D) Quotation marks Explanation: When fine-tuning paid search ads, you can change a broad-match keyword to a phrase-match keyword by adding quotation marks around the keyword. In Google Ads, phrase match is represented by the symbol "". So, for example, if you have a broad-match keyword "red shoes", you would change it to a phrase-match keyword by adding quotation marks like this: "red shoes". This tells Google Ads to match the keyword…

Q: When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? A) Use all the usual keywords from your website in your advertising accountB) Use a tool to harvest the keywords your competitors are usingC) Use the Google Keyword research tool or Bing Keyword research toolD) Ask your audience what they search for when looking for similar products Correct Answer is C) Use the Google Keyword research tool or Bing Keyword research tool Explanation: When designing mobile advertising campaigns, it is important to identify the right keywords to target in order to reach your…

Q: Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications. A) affordable | customer needs | legalB) exciting | customers needs | currencyC) affordable | supply chain | languageD) accessible | supply chain | legal Correct Answer is D) accessible | supply chain | legal Explanation: When advertising internationally, you should make your business "local" to the new market, consider the "culture" and any possible "regulatory" implications. It's important to understand the local culture, values, and language when advertising internationally to ensure that your message…

Q: What makes the data cycle useful? A) It presents collected data in a visually appealing wayB) It provides information about what users like about your websiteC) It helps you evaluate your competitionD) It helps you make the most of the data collected from marketing activities Correct Answer is D) It helps you make the most of the data collected from marketing activities

Q: Karl, A 50-Year-Old Mechanic, Runs The Local Garage In A Small Town And Is Considering Taking His Business Online. How Could Going Digital Benefit His Business? A) He can modernise his company logoB) More insights into customers’ online behaviourC) Less need for customer conversationsD) It’s easier to communicate with customers E) He can target ads at local customers F) He’d be more visible to customers Correct Answer is : B, D, E and F Explanation: How could going digital benefit his business In today's digital age, it has become increasingly important for businesses to establish an online presence to…

Q: How Can Your Business Benefit From Video Without Making One Yourself? A) Interacting with other people’s videosB) Sharing other people’s videosC) Advertising on other people’s videosD) Commenting on other people’s videos Correct Answer is C) Advertising on other people’s videos