Digital marketing is no longer just about selling products and services to a global audience. It has become an essential tool for local businesses to reach their target audience and grow their customer base in a cost-effective way.

With the right digital marketing strategies, local businesses can use digital channels such as social media, search engine optimization (SEO), email campaigns, and online advertising to reach potential customers in their area. This helps them build brand awareness and loyalty while also driving sales. Furthermore, digital marketing can be used to better understand the interests and preferences of local customers so that businesses can tailor their offerings accordingly.

In short, digital marketing offers a great opportunity for local businesses to expand their reach and increase sales without having to invest heavily in traditional advertising methods.

Q: Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?

A) A business that only provides a service based product
B) A business that has existed within a community for more than 5 years
C) A business that is within a 5km radius from the customer
D) A business that operates from a specific geographic location

Correct Answer is D) A business that operates from a specific geographic location

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