When it comes to SEO, the use of long tail keyword terms is often overlooked. However, they can be an effective way to improve a website’s search engine ranking and performance. Long tail keyword terms are keywords that are more specific and targeted than general keywords. They are often longer phrases that describe a specific product or service in detail, making them easier for search engines to find. By using long tail keyword terms in your SEO plan, you can ensure that your website is optimised for the most relevant searches and improve its visibility in search engine results pages (SERPs).

Q: When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

A) Perform better on social media
B) See more traffic than short tail keywords
C) Find more opportunities
D) Outrank lots of larger, more established companies

Correct Answer is C) Find more opportunities

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