Q: When discussing display advertising, what is an ad network?
A) A platform allowing the advertiser to advertise on websites within the network
B) An online store of images you can use within your content
C) A directory of lots of websites that sell the same products as you do
D) A way to get free traffic to your site
Correct Answer is A) A platform allowing the advertiser to advertise on websites within the network
An ad network is a platform that connects advertisers with websites and mobile apps that are willing to host their ads. Ad networks serve as intermediaries between advertisers and publishers, helping to match the right ads with the right audience and managing the placement and delivery of the ads.
Ad networks can offer a variety of different types of ads, including display ads, video ads, and mobile ads. They may also provide additional services, such as targeting and reporting, to help advertisers maximize the impact of their campaigns.
Ad networks are designed to help advertisers reach a large and diverse audience across the web, regardless of the type of ad or the target audience. By working with ad networks, advertisers can streamline the process of placing and managing their ads, making it easier and more cost-effective to reach a wide range of potential customers.