Metadata plays an important role in how search engines rank websites. Search engine algorithms use metadata to understand the content of a website and determine its relevance to a user’s query. Metadata can also help search engine crawlers understand what type of content is on the page, allowing them to index it properly and display it in relevant search results.

Metadata includes titles, descriptions, keywords, author information, etc., which are all used by search engines to determine how relevant a page is to a particular query or topic. It is important for website owners and content creators to ensure that their metadata is up-to-date and accurate so that their pages can be properly indexed by search engines and appear in relevant searches.

Q: A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

A) Allows you to place sales promotion offers within the search results
B) Provides search engines with more consistent and clear information about what’s on the website
C) Allows you to input lots of keywords so that you appear for all of them
D) Helps your website stand out from the competition

Correct Answer is B) Provides search engines with more consistent and clear information about what’s on the website.

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