Q: When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
A) Square brackets
B) Italics
C) Apostrophes
D) Quotation marks
Correct Answer is D) Quotation marks
Explanation:
When fine-tuning paid search ads, you can change a broad-match keyword to a phrase-match keyword by adding quotation marks around the keyword. In Google Ads, phrase match is represented by the symbol “”. So, for example, if you have a broad-match keyword “red shoes”, you would change it to a phrase-match keyword by adding quotation marks like this: “red shoes”. This tells Google Ads to match the keyword only when the exact phrase “red shoes” appears in the search query, and provides more control over how your ads are shown.