Q: Why is optimising customer touchpoints online beneficial for businesses?

A) It gives businesses an opportunity to collect more data from potential customers
B) It provides customers with value every time they come into contact with a brand, helping build trust
C) It gives businesses the opportunity to save money on online advertising
D) It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility

Correct Answer is B) It provides customers with value every time they come into contact with a brand, helping build trust

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