Q: Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?
A) Engaging & Inviting
B) Fun & Inviting
C) Serious & Honest
D) Stern & Serious
Correct Answer is A) Engaging & Inviting
Explanation:
When using social media for business purposes, it’s important to adopt a professional and approachable tone of voice. This means being friendly, engaging, and relatable, while also avoiding overly sales-y or promotional language. The goal is to create a connection with your audience and build a relationship with them, so they feel valued and engaged with your brand. A tone of voice that is informative, helpful, and inspiring can help to attract and retain followers on your social media networks.