Q: Which of the following statements is true about direct marketing? A) Direct marketing as a promotional media is suitable only for small retailers.B) Direct marketing has the same objectives as that of other promotional-mix tools.C) Direct marketing involves marketing research, segmentation, and evaluationD) Direct marketing is suitable only for consumer-to-consumer advertising. Correct Answer is C) Direct marketing involves marketing research, segmentation, and evaluation

Q: The Analytics tracking code can collect which of the following? A) Device and operating systemB) User’s favorite websiteC) Type of browserD) Language the browser is set to Correct Answer is A) Device and operating system, C) Type of browser and D) Language the browser is set to Explanation: The Analytics tracking code is a piece of code that is placed on a website to collect data about website visitors and their behavior. The tracking code collects a wide range of data, including the following: Pageviews: The tracking code can collect data on how many times a particular page has…

Q: Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process? A) Building a team of digital advertising expertsB) Increasing print and billboard advertisingC) Creating a business listing in online local directoriesD) Sending flyers with your web address to customers Correct Answer is C) Creating a business listing in online local directories Explanation: Taking a business online can involve many different steps Taking a business online is a complex process that involves several steps. Each step is crucial in establishing an online presence and reaching a wider audience. In…

Q: When using analytics programmes on your website, which of these do not fall under the category of a dimension? A) The geographical location of the userB) The browser a user uses to visit the siteC) The time a user spends on the siteD) The device users access the site with Correct Answer is C) The time a user spends on the site When Using Analytics Programmes on Your Website, Which of These Do Not Fall Under the Category of a Dimension? Explanation: Analytics programs are valuable tools for website owners to track website performance, visitor behavior, and other important…

Q: Where does the domain name of a website primarily sit? A) In your logo’s hyperlinkB) In your navigation menuC) In the coding of your header imageD) In the URL Correct Answer is D) In the URL Explanation: A domain name is an essential component of a website's identity and serves as its address on the internet. It's the web address that people use to access a website, such as google.com or facebook.com. A domain name is a unique string of characters that identifies a specific website and makes it easy for people to remember and find. In this article,…

Q: Why is optimising customer touchpoints online beneficial for businesses? A) It gives businesses an opportunity to collect more data from potential customersB) It provides customers with value every time they come into contact with a brand, helping build trustC) It gives businesses the opportunity to save money on online advertisingD) It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility Correct Answer is B) It provides customers with value every time they come into contact with a brand, helping build trust Explanation: Optimizing customer touchpoints online is beneficial for businesses because it helps to…

Q: When setting up display advertising campaigns, who can you target? A) People with a specific addressB) People who already own specific productsC) People who speak different languagesD) People with specific names Correct Answer is C) People who speak different languages Explanation: Display advertising is a popular form of online advertising that involves placing ads on third-party websites or social media platforms. Display ads can be used to promote products or services, increase brand awareness, or drive website traffic. One of the key benefits of display advertising is the ability to target specific audiences based on their interests, behaviors, and…

Q: What is the first step of display retargeting? A) Setting a call to actionB) Writing contentC) Defining your audienceD) Sourcing keywords Correct Answer is C) Defining your audience Explanation: Display retargeting, also known as remarketing, is an effective way to target people who have previously interacted with your website or online content. It involves displaying ads to individuals who have already shown interest in your brand, product, or service. This strategy helps businesses increase conversions and ultimately boost their bottom line. However, before you can launch a display retargeting campaign, there are several steps you need to take. In…

Q: What is an example of product merchandising? A) Cross-selling products in the checkout processB) Displaying very specific, featured products on your home pageC) Adding a way for customers to filter your productsD) Running an ad for your products Correct Answer is B) Displaying very specific, featured products on your home page Explanation: Product merchandising is a marketing strategy used by retailers to promote and sell products in their stores or online. It involves displaying products in an attractive and appealing way to entice customers to make a purchase. One example of product merchandising is the use of product displays, which…

Q: A robust social media plan includes which of the following? A) A list of friends who can post on the accountsB) A long-term schedule identifying when to post contentC) All of your online business goalsD) A list of content that mimics competitor content Correct Answer is B) A long-term schedule identifying when to post content Explanation: A robust social media plan typically includes the following elements: Objectives: Clearly defined and measurable goals for what you hope to achieve through your social media efforts. Target audience: A well-defined understanding of who your target audience is, what they are interested in, and how they use…