Q: Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? A) Link to them first, regardless of whether they have anything interesting on their siteB) Ensure your staff link back to your siteC) Write some great content they will find usefulD) Pay people to link back to your site Correct Answer is C) Write some great content they will find useful Explanation: Backlinks are a crucial aspect of search engine optimization (SEO), as they signal to search engines that other websites consider your…

Q: When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework? A) The sharing stage, when customers share images and feedback on your productsB) The action stage, the moment when customers commit and purchase your productC) The finance stage, when customers think about their budgetsD) The consideration phase, when customers start to research potential products to buy Correct Answer is D) The consideration phase, when customers start to research potential products to buy Explanation: The "Think" stage in the "See, Think, Do, Care" framework represents the stage…

Q: When planning your display advertising, what does the word ‘placement’ mean? A) The position of text within your adB) The exact location of your ad on search engine results pagesC) The size and position of your adD) The exact location of your ad on a particular page of a website Correct Answer is D) The exact location of your ad on a particular page of a website Explanation: When it comes to display advertising, placement refers to the specific location on a website where an ad is displayed. In other words, it's where your ad appears on a website.…

Q: When Creating Video Marketing Content On A Budget, What Is The First Thing You Should Consider Doing? A) Finding equipment to useB) Finding editing softwareC) Planning your contentD) Shooting as much as you can and culling it later Correct Answer is C) Planning your content

Q: When advertising using Search Engine Marketing (SEM), you only pay… A) When someone stays on your website for more than 2 minutesB) When your ad is clicked by someoneC) When a conversion happens on your websiteD)When your ad appears within the search results Correct Answer is B) when your ad is clicked by someone Explanation: When it comes to digital marketing, search engine marketing (SEM) is a highly effective way to drive targeted traffic to your website. One of the key benefits of SEM is that you only pay for clicks on your ads, which can make it a…

Q: In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data? A) MetricB) AccessC) DimensionD) Conversion Correct Answer is C) Dimension Explanation: In the world of analytics, tracking the type of device the user accessed your site by is considered device type data. This type of data helps marketers understand the different ways in which customers access their website, such as through a desktop computer, laptop, tablet, or smartphone. This information can be used to optimize the website for each device type, improve the user experience, and increase…

Q: Which of the following is NOT a Google product? A) BooksB) ScholarC) You TubeD) Facebook Correct Answer is D) Facebook

Q: Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance. A) DirectoriesB) Paid keywordsC) Social media adsD) Organic keywords Correct Answer is B) Paid keywords Explanation: When you link Google Ads with Google Analytics you are able to understand which campaigns, keywords, and ads are driving traffic, conversions, and revenue to your website. By linking these two tools, you can get a complete picture of your advertising performance, and make data-driven decisions to optimize your campaigns and improve your ROI. Additionally, you can use the data from Google…

Q: When looking to expand your business internationally on social media, what should you do first? A) Not advertise at all, as other countries don’t like social advertisingB) Analyse platforms popular in that areaC) Use popular phrases and memes for that areaD) Treat all social media channels the same Correct Answer is B) Analyse platforms popular in that area Explanation: Social media has become a vital tool for businesses looking to expand their reach and engage with customers globally. As companies seek to expand their operations internationally, leveraging social media platforms becomes an essential strategy for success. However, when considering…

Q: When creating a presentation based on lots of data, what principle should you bear in mind? A) Present all information in the same way because everyone interprets things similarlyB) Stick to visual graphics only, as everyone will prefer this presentation format over tables and textC) Tailor your approach to your audience in order to tell a better storyD) Show all the information available, to give your audience as much context as possible Correct Answer is C) Tailor your approach to your audience in order to tell a better story Explanation: When creating a presentation based on lots of data,…