Q: What’s the first step in the search engine optimization process for your website? A) Setting an ad budgetB) Writing fresh contentC) Keyword researchD) Off-site optimisation Correct Answer is C) Keyword research

Q: Why is social media a great tool for your business to build trust and engagement with your audience? A) You can connect with customers at any time of the dayB) You can share honest reviews about your product or serviceC) You can share blogs from other businesses to cover more than what you doD) You can share offers and discounts exclusively to your following Correct Answer is B) You can share honest reviews about your product or service

Q: Which of the following is a benefit of display advertising over search advertising? A) Display ads are more likely to be clicked onB) Ads can appear at the top of search engine results pagesC) Appearing on relevant websites offering advertising spaceD) Display advertising is cheaper than search advertising Correct Answer is C) Appearing on relevant websites offering advertising space Which of the following is a benefit of display advertising over search advertising? Explanation: Display advertising and search advertising are two of the most popular forms of online advertising, and both can be highly effective in reaching target audiences and…

Q: Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order? A) AlphabeticalB) A constantly changingC) HierarchicalD) Price Correct Answer is C) Hierarchical Explanation: When you are considering the layout of the product pages, it is important to keep the following in mind: User experience: The layout of the product page should be user-friendly, with clear and easy-to-use navigation, and well-organized information. Product information: Make sure that all relevant product information, such as the product description, specifications, and images, is displayed in a clear and concise manner.…

Q: When using display advertising, what could you include in an ad to achieve the goal of driving more sales? A) Product shots and detailed informationB) Location specific informationC) Personalised messagesD) Promotions and special offers Correct Answer is D) Promotions and special offers

Q: There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business? A)It enhances your brand to be seen on more specific social media platformsB) Your content will be seen by a mix of different people, gaining more views and likesC) Your content will be put in front of specific audiencesD) People on niche platforms are more likely to engage with you Correct Answer is C) Your content will be put in front of specific audiences

Q: In the world of analytics, the time the user spent on your site is considered which type of data? A) DimensionB) MetricC) ClockingD) Conversion Correct Answer is B) Metric Explanation: In the world of analytics, the time a user spent on a website is considered engagement data. Engagement data is a type of behavioral data that measures how actively users interact with a website or web page. Time on site is just one example of engagement data, as other engagement metrics can include things like pages per session, bounce rate, and click-through rate. Measuring engagement data is important for…

Q: How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach? A) PublishedB) EarnedC) OwnedD) Paid Correct Answer is A) Published Explanation: The content distribution channel you're referring to is typically known as Influencer Marketing. Influencer marketing involves partnering with individuals who have a significant following on social media, and leveraging their platform to reach a larger audience and promote a brand's products or services. Outreach marketing is a type of influencer marketing that focuses on building relationships with potential influencers, bloggers, journalists, and other key individuals in order to promote…

Q: When optimising a website for search, what impact do meta and title tags have on the search engine? A) They are embedded messages that help the search engine determine what’s on the pageB) They are automatically generated and help websites rank within search enginesC) They are the on-page content that appears on your homepage, telling search engines what you doD) They are hidden messages that have no bearing on search engines Correct Answer is A) They are embedded messages that help the search engine determine what’s on the page

Q: Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages. A) ImportanceB) ClicksC) ConversionD) Relevance Correct Answer is D) Relevance Explanation: The best way to optimize your quality score when managing SEM campaigns is to improve the relevance of your keywords, adverts, and landing pages. Quality score is a metric used by search engines to measure the relevance and value of your ads, and a high quality score can lead to lower costs and better ad performance. To improve your quality score,…