When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

February 15, 2021

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

January 28, 2021

Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.

February 10, 2021

Which of the following is a benefit of display advertising over search advertising?

February 8, 2021

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

January 29, 2021

What can conversion tracking in search help you measure?

January 29, 2021

Why is social media a great tool for your business to build trust and engagement with your audience?

February 8, 2021

Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

January 31, 2021

When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

January 28, 2021

Fill the blank: ‘Search engines _________ the internet to discover content.’

January 28, 2021

Which of the following is a benefit of using spreadsheets?

January 28, 2021

Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process?

January 29, 2021

Google Search Console “Crawl” reports let you monitor…?

January 29, 2021

When it comes to mobile, how would you define usability?

January 28, 2021

Which of the following is NOT a Google product?

January 28, 2021

Which form of targeting would you use to display ads to people who have previously visited your website?

January 29, 2021

What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?

January 31, 2021

When looking to promote your products and services locally, what are the benefits of using search engine ads?

January 31, 2021

Website hosting servers have their own unique IP address, what does this address consist of?

February 9, 2021

When it comes to email marketing, what do we mean by the term A/B testing?

January 30, 2021