What is the Search Ads 360 account hierarchy?

Q: What is the Search Ads 360 account hierarchy? A) Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > AdB) Advertiser > Engine > Campaign >KeywordC) Agency > Advertiser > Engine > Campaign > KeywordD)Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword Correct Answer is A) Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad Explanation: Just as many advertising agencies maintain separate teams to manage search and social marketing for multiple advertisers, in Search Ads 360, you can manage multiple advertisers under a single…

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What Floodlight tag measures purchases and revenue on a website?

Q: What Floodlight tag measures purchases and revenue on a website? A) CounterB) TransactionC) RevenueD) Action Correct Answer is B) Transaction. Explanation: Transaction: Track the number of sales made or the number of items purchased. You can also capture the total value of each sale. With a few extra steps, you can also set up transaction tags to report revenue, cost, and profit for individual products in an inventory feed. Read more here: https://support.google.com/searchads/answer/7305597

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What conversion data can be uploaded using bulksheets?

Q: What conversion data can be uploaded using bulksheets? A) Custom Floodlight variable dataB) Offline conversion dataC) Google Ads conversions dataD) Google Analytics goal data Correct Answer is B) Offline conversion data. Explanation: Edit the downloaded bulksheet to do any of the following: Add a conversion that is attributed to a click ID or visit ID: This allows you to account for returns, fraud, and so forth.Add a conversion that is attributed to an ad, keyword, or product group: This is great for call tracking or other forms of offline conversions.Change information about an existing conversion: For example, you may…

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What configuration setting eliminates duplicate conversions between advertisers?

Q: What configuration setting eliminates duplicate conversions between advertisers? A) ActionB) CounterC) Shared Floodlight configurationD) Revenue Correct Answer is C) Shared Floodlight configuration. Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single set of tags. It also prevents cross-channel conversion funnels from counting conversions more than once (for example, conversions that start from a display click and end with a paid search click will give last-click credit…

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What permissions are needed to create an advertiser?

Q: What permissions are needed to create an advertiser? A) Advertiser user (edit access)B) Agency ManagerC) Advertiser viewerD) Read-only Correct Answer is B) Agency Manager. Explanation: To create an advertiser in Search Ads 360, your Google account needs all of the following permissions: In Search Ads 360, you need agency manager permissions.In Campaign Manager, your user profile needs the Agency Admin role. Google accounts with multiple user profiles in Campaign Manager are not supported in Search Ads 360.If your Google account has been granted multiple user profiles in Campaign Manager, you won’t be able to create an advertiser in Search Ads 360,…

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What is the default attribution model for Floodlight?

Q: What is the default attribution model for Floodlight? A) First ClickB) Last ClickC) First interactionD) Last Impression Correct Answer is B) Last Click Explanation: By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may result from a path with several interactions—clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords, and other biddable items. Read more here: https://support.google.com/searchads/answer/6194849 https://www.youtube.com/watch?v=fuuOIrE-iWQ

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