Q: Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
A) Organic search
B) Mobile search
C) Geo search
D) Local Search
Correct Answer is D) Local Search.
Explanation:
tailored results, this is called Local Search or Local SEO (Search Engine Optimization). This means that search engines will display results that are relevant to the user’s location, making it easier for users to find local businesses, products, and services.
Local SEO involves optimizing a website and its content to rank well in local search results, including optimizing the website’s metadata, maps and business listings, and making sure it is easy to navigate and mobile-friendly. By doing this, businesses can reach potential customers who are searching for products or services in their area and increase the chances of generating local leads and sales.