Q: Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
A) What your customers are looking for on your website
B) Where your customers go after leaving your website
C) Where your customers have come from before visiting your website
D) What your customers are doing on your website
Correct Answer is B) Where your customers go after leaving your website.
While web analytics can provide valuable insights into your online performance, it’s important to remember that there are some things that analytics tools cannot tell you.
Some of the limitations of web analytics include:
- Customer Intent: Analytics tools can tell you what pages a customer visited, how long they stayed on each page, and what they clicked on, but they cannot tell you why they visited your site or what their intention was.
- Customer Identity: Analytics tools can provide data on the demographics of your visitors, but they cannot tell you who the individual visitors are or provide their contact information.
- Customer Feedback: Analytics tools can show you what actions customers took on your site, but they cannot tell you what customers thought about your products or services, or how they felt about their experience on your site.
- Offline Sales: Analytics tools can only track online sales, and cannot track sales that are made in a physical store or through other offline channels.
- Complete Picture of Marketing Performance: Analytics tools can provide data on online performance, but they may not give you the complete picture of your marketing performance, as they do not include data from other marketing channels such as email marketing, direct mail, and advertising.
In conclusion, while web analytics can provide valuable insights into your online performance, it’s important to remember its limitations and to supplement analytics data with other sources of information, such as customer surveys, focus groups, and sales data, to get a more complete picture of your marketing performance.