Q: Who should be involved in creating your buyer personas?

A) Anybody who interacts with your customers, directly or indirectly, should be invited to give input.
B) Your executive leadership should create your buyer personas because they best understand the company vision.
C) Services should create your personas because they have the most data about customers.
D) Marketing should create your buyer personas because they have the most data about prospects.

Correct Answer is A) Anybody who interacts with your customers, directly or indirectly, should be invited to give input..

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