Q: Which value proposition do Custom Intent audiences offer advertisers?

A) They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.
B) They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
C) They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
D) They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.

Correct Answer is B) They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions..

Explanation:

Custom Intent Audiences offer advertisers a number of valuable benefits as part of their value proposition. Some of these benefits include:

  1. Increased relevance: Custom Intent Audiences allow advertisers to target users based on their expressed interests and intent, rather than just their demographics or past behavior. This helps ensure that the advertisements are more relevant to the user and, as a result, more likely to result in a conversion.
  2. Better targeting: With Custom Intent Audiences, advertisers can target users who have shown a specific intent to purchase a product or service. For example, they can target users who have recently searched for keywords related to their product or visited specific websites that indicate they are in the market for a product. This can help advertisers reach users who are more likely to be interested in their offerings and take action.
  3. Higher ROI: By targeting users who are more likely to be interested in their offerings, advertisers can achieve a higher return on investment (ROI) compared to other targeting methods. This is because the users who are targeted are more likely to engage with the advertisements and take the desired action.
  4. Improved brand awareness: Custom Intent Audiences can also help advertisers build brand awareness by reaching users who have shown an intent to purchase similar products or services. This can help familiarize users with the brand and increase the likelihood that they will consider the brand when making future purchasing decisions.

Overall, Custom Intent Audiences offer advertisers a powerful tool for reaching users who are more likely to be interested in their offerings and take action. By leveraging the intent data available, advertisers can achieve higher relevance, better targeting, improved ROI, and increased brand awareness.

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