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How much of the buyer’s journey is digital?

Q: How much of the buyer’s journey is digital? A) 90%B) 67%C) 52%D) 20% Correct Answer is B) 67% Explanation: The extent to which the buyer's journey is digital depends on several factors, including the type of product or service being purchased, the target audience, and the industry. However, it is widely recognized that an increasing proportion of the buyer's journey is taking place online, particularly in the B2C (business-to-consumer) sector. According to research, more than half of the buyer's journey is now conducted online, with customers relying heavily on digital channels for information and research before making a purchase.…

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Which tags are standard Google Analytics campaign parameters?

Q: Which tags are standard Google Analytics campaign parameters? A) utm_contentB) utm_mediumC) utm_sourceD)utm_adgroup Correct Answer is: A: utm_content, B: utm_medium, C: utm_source Explanation: Which tags are standard Google Analytics campaign parameters? Google Analytics uses the following standard campaign parameters to track information about your advertising campaigns: utm_source: This parameter is used to identify the source of the traffic. For example, you might use "google" as the source for traffic coming from Google Ads. utm_medium: This parameter is used to identify the medium through which the traffic was generated. For example, you might use "cpc" as the medium for cost-per-click traffic.…

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Which assets cannot be shared in the Solutions Gallery?

Q: Which assets cannot be shared in the Solutions Gallery? A) GoalsB) Custom DimensionsC) SegmentsD) Custom reports Correct Answer is B) Custom Dimensions Explanation: You can share Dashboards, Custom Reports, Segments, Goals, and Custom Attribution Models in the Solutions Gallery. Only configuration data is shared through the Solutions Gallery. When you create and share an asset, your personal information and Analytics data stays private in your account. And when you import an asset from the Solutions Gallery, only the template is imported into your account. The Google Marketing Platform Solutions Gallery is a repository of solutions created by Google partners…

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When should you use responsive display ads?

Q: When should you use responsive display ads? A) When your primary goal is meeting branding requirements.B) When your primary goal is performance.C) When your primary goal is to control the look and feel of your adsD) When your ads will only be run in banner-eligible slots. Correct Answer is B) When your primary goal is performance. Explanation: Responsive display ads are a type of ad format that allows you to create flexible ads that can adapt to the size and shape of different ad spaces. Rather than creating multiple ads in different sizes and formats, responsive display ads use…

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What’s the biggest challenge for most businesses when going online?

Q: What’s the biggest challenge for most businesses when going online? A) Defining a customer baseB) Optimising a websiteC) Developing a planD) Planning a budget Correct Answer is C) Developing a plan Explanation: What’s the biggest challenge for most businesses when going online? One of the biggest challenges for most businesses when going online is establishing a strong online presence and attracting and retaining customers in a highly competitive digital landscape. Here are some specific challenges that businesses may face when transitioning to an online presence: Competition: The internet is a crowded marketplace, with countless businesses vying for attention from…

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What’s an accurate description of callout extensions?

Q: What’s an accurate description of callout extensions? A) Short, specific snippets of text that highlight value-adding attributes.B) Additional links that direct users to specific pages of a website.C) A mobile-only format that enables users to contact a business via text messages.D) Extends ads with a phone number, allowing mobile users to directly call a business. Correct Answer is A) Short, specific snippets of text that highlight value-adding attributes. Explanation: Callout extensions are additional snippets of information that can be added to text ads on Google Ads. They appear below the ad copy and give advertisers the opportunity to highlight…

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What’s a key objective in delivering ad extensions?

Q: What’s a key objective in delivering ad extensions? A) Giving users control over the types of ads that they see.B) Making ads more appealing with the use of image and video assets.C) Opening up additional ad space to extend character limits.D) Providing the right users with the right information at the right moment. Correct Answer is D) Providing the right users with the right information at the right moment. Explanation: A key objective in delivering ad extensions is to enhance the visibility and relevance of an advertiser's ads, and provide more information to potential customers about the advertiser's products…

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What’s a characteristic of Responsive Display Ads?

Q: What’s a characteristic of Responsive Display Ads? A) They help limit ads to banner-eligible slots.B) They enable publishers to deliver a faster experience using AMP.C) They offer greater control over the way your ads look and feel.D) They let you create ads that serve in all ad slot sizes. Correct Answer is D) They let you create ads that serve in all ad slot sizes. Explanation: Responsive display ads are a type of display ad that automatically adjust their size, appearance, and format to fit different types of ad spaces across the Google Display Network. Here are some key…

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What can automated bidding help an advertiser improve?

Q: What can automated bidding help an advertiser improve? A) LanguagesB) CompetitionC) Calls-to-actionD) Performance Correct Answer is D) Performance Explanation: Automated bidding in Google Ads can help advertisers improve several aspects of their campaigns, including: Performance: Automated bidding algorithms can analyze large amounts of data in real-time and make adjustments to bids based on various performance signals, such as cost-per-click, conversion rate, and return on ad spend. This can help to improve the performance of campaigns and achieve better results. Efficiency: Automated bidding can save time and effort by automating the bidding process, allowing advertisers to focus on other important…

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The YouTube masthead is effective for advertisers with which goal?

Q: The YouTube masthead is effective for advertisers with which goal? A) Replace TV campaigns and achieve maximum reach.B) Focus on high-impact placement for high visibility.C) Drive actions within their website.D) Target audiences in a time of decision-making. Correct Answer is B) Focus on high-impact placement for high visibility. OR A) Drive awareness for a new product launch.B) Target audiences in a time of decision-making.C) Drive a lift in ad recall and brand impact.D) Drive actions within their website. Correct Answer is A) Drive awareness for a new product launch. OR A) Conduct a long-term campaign at a reasonable cost.B)…

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