Q: How much of the buyer’s journey is digital?
A) 90%
B) 67%
C) 52%
D) 20%
Correct Answer is B) 67%
Explanation:
The extent to which the buyer’s journey is digital depends on several factors, including the type of product or service being purchased, the target audience, and the industry. However, it is widely recognized that an increasing proportion of the buyer’s journey is taking place online, particularly in the B2C (business-to-consumer) sector.
According to research, more than half of the buyer’s journey is now conducted online, with customers relying heavily on digital channels for information and research before making a purchase. This includes using search engines to find information about products and services, reading online reviews and testimonials, and visiting websites and social media accounts to learn more about the brand.
The exact proportion of the buyer’s journey that is digital will vary from one industry to another, and from one customer segment to another. However, it is clear that the digital channel plays a major role in the modern purchasing process, and businesses must take this into account when developing their marketing and sales strategies.