Q: What is social selling the inbound way?
A) When a salesperson supplements their social posts with digital advertising
B) When a salesperson follows all a prospect’s social media channels and tags them with regular product offers
C) When a salesperson provides value by offering thoughtful content and answering questions for prospects
D) When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website
Correct Answer is C) When a salesperson provides value by offering thoughtful content and answering questions for prospects
Social selling is the process of leveraging social media platforms to build relationships, connect with potential customers, and ultimately drive sales. It’s become increasingly popular in recent years, as consumers have shifted their buying habits to digital channels. However, the traditional approach to social selling has often been seen as pushy or aggressive, which can turn off potential customers.
That’s where social selling the inbound way comes in. Inbound social selling is a more holistic approach that emphasizes building relationships and providing value to potential customers through social media. By creating and sharing relevant, helpful content, and engaging in conversations with prospects, social sellers can establish trust and credibility with their audience, making it more likely that they will eventually become customers.
Here are three key elements of social selling the inbound way:
The foundation of inbound social selling is building relationships with potential customers. This means engaging with them on social media platforms, responding to comments and messages, and initiating conversations when appropriate. By showing a genuine interest in their needs and challenges, social sellers can establish trust and build rapport with their audience.
Inbound social sellers don’t just use social media to promote their products or services. Instead, they focus on providing value to their audience by creating and sharing relevant, helpful content. This could include blog posts, videos, infographics, or any other type of content that addresses their audience’s pain points and provides solutions to their problems.
By consistently providing value, social sellers can position themselves as experts in their field and build credibility with their audience. This can make it more likely that potential customers will turn to them when they are ready to make a purchase.
Closing the Sale
While inbound social selling is primarily focused on building relationships and providing value, it’s ultimately about driving sales. To do this, social sellers need to be able to convert their engaged audience into paying customers.
This is where a strong call-to-action (CTA) comes in. Social sellers should be clear and direct about what they want their audience to do next. This could be to sign up for a free trial, schedule a consultation, or make a purchase.
Benefits of Inbound Social Selling
There are several benefits to using inbound social selling as part of your sales strategy:
Builds Relationships and Trust
By focusing on building relationships and providing value, social sellers can establish trust and credibility with their audience. This makes it more likely that potential customers will be open to hearing about their products or services when the time is right.
Positions You as an Expert
Consistently providing helpful content can position you as an expert in your field. This can make it more likely that potential customers will think of you when they need a solution to their problem.
Reaches Customers Where They Are
Social media is where many customers spend a lot of their time. By using social selling, you can meet potential customers where they are and engage with them in a way that’s convenient and natural for them.
Compared to other forms of marketing, social selling can be a cost-effective way to reach potential customers. It doesn’t require a lot of resources or a large budget to create and share valuable content on social media.
Social media platforms provide a wealth of data and analytics that can help you measure the effectiveness of your social selling efforts. You can track metrics like engagement, clicks, and conversions to see how your content is resonating with your audience and adjust your strategy accordingly.
Inbound social selling is a powerful way to build relationships, establish trust, and drive sales. By focusing on providing value and building credibility, social sellers can create a loyal following of engaged prospects who are more likely to become customers. If you’re not already