Q: What is NOT an example of a social media crisis?
A) A hack into a Twitter account for a major brand
B) A celebrity posting an update that sparks outrage
C) Employees going rogue on social media
D) These are all examples of a social media crisis.
Correct Answer is D) These are all examples of a social media crisis.
A social media crisis is a situation where a brand or individual experiences negative public attention or damage to their reputation due to something they have posted or done on social media.
An example of something that is NOT a social media crisis is a scheduled maintenance or downtime of a brand’s social media account. This type of situation may cause inconvenience for followers, but it is not a crisis and does not necessarily lead to negative public attention or damage to the brand’s reputation.
It’s important for brands to be proactive in their social media presence and have a plan in place to quickly address potential crisis situations, such as responding to negative feedback or addressing a controversial post, to minimize the impact on their reputation.