Q: What’s the difference between social listening and social monitoring? A) Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.B) Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.C) Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.D) Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures…

Q: What is the difference between reporting and analytics? A) Reporting is for journalists, while analytics is for marketing, sales, and services representatives.B) Trick question! There isn’t one.C) Analytics explains what has happened, while reporting is an attempt to explain why something has happened.D) Reporting explains what has happened, while analytics is an attempt to explain why something has happened. Correct Answer is D) Reporting explains what has happened, while analytics is an attempt to explain why something has happened.

Q: What is social selling the inbound way? A) When a salesperson supplements their social posts with digital advertisingB) When a salesperson follows all a prospect’s social media channels and tags them with regular product offersC) When a salesperson provides value by offering thoughtful content and answering questions for prospectsD) When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website Correct Answer is C) When a salesperson provides value by offering thoughtful content and answering questions for prospects Explanation: Social selling is the process of leveraging social media…

Q: What is a conversational growth strategy? A) The long-term planning, creation, and management of your professional network.B) The creation and management of your combined conversion efforts.C) The delivery of the right message to the right person at the right time, every time.D) The long-term planning, creation, and management of your content marketing efforts. Correct Answer is C) The delivery of the right message to the right person at the right time, every time.

Q: What are the steps of conversion optimization? A) Form a hypothesis, analyze your data, establish your baseline, define your objectives, design your tests.B) Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective.C) Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.D) Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data. Correct Answer is C) Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.