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An example of an “earned” social media tactic:

Q: An example of an “earned” social media tactic: A) generating positive conversations on social around your products or servicesB) forging mutually beneficial influencer relationshipsC) all of the aboveD) encouraging employees to amplify your organization’s social content on their personal social channels. E) sparking word of mouth recommendations from previous customers Correct Answer is C) all of the above Explanation: An earned social media tactic refers to a strategy that involves leveraging user-generated content or customer experiences to promote a brand or product. Here are some examples of earned social media tactics: Social Media Contests: Running contests on social media…

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A social media policy is intended to:

Q: A social media policy is intended to: A) outline the ways in which sales and marketing activities will support social media initiatives in the coming yearB) provide guidelines for appropriate and inappropriate use of social media by company employeesC) mandate the required amount of social media promotion employees must do on the behalf of the companyD) outline what social media strategies and tactics that will be pursued in the coming year Correct Answer is B) provide guidelines for appropriate and inappropriate use of social media by company employees Explanation: Social media has become an integral part of our daily…

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Which two are available in Google Ads? (Choose two.)

Q: Which two are available in Google Ads? (Choose two.) A) Language targeting, which lets you reach people with your selected language as their browser’s language setting.B) Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.C) Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.D) Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price. E) Company targeting, which allows you to serve ads to the people who work for a specific company you…

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Which of these KPIs demonstrate engagement? Choose all that apply.

Q: Which of these KPIs demonstrate engagement? Choose all that apply. A) Customer satisfactionB) Likes or FavoritesC) Sharing and retweetsD) Direct sales revenue from social media E) Mentions Correct Answer is B) Likes or Favorites and C) Sharing and retweets Explanation: The following KPIs (Key Performance Indicators) demonstrate engagement: Click-Through Rate (CTR) - measures the number of clicks a link in an email, ad, or social media post receives divided by the number of impressions (times it was seen). Time on Site/Page - measures the amount of time a user spends on a specific page or website. Bounce Rate -…

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Which of the following statements is true when describing how retargeting ads work?

Q: Which of the following statements is true when describing how retargeting ads work? A) Retargeting will always drive customers to your siteB) Once your customer purchases, you can not turn off the retargeting adC) Once a user visits your site, the code drops an anonymous browser cookieD) Retargeting ads are visible to people who haven’t been on your website yet Correct Answer is C) Once a user visits your site, the code drops an anonymous browser cookie Which of the following statements is true when describing how retargeting ads work? Explanation: Retargeting ads are a type of online advertising…

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Which of the following statements is true when marketing your business online?

Q: Which of the following statements is true when marketing your business online? A) Social media is a great way to engage your audienceB) You’ll be seen by the same volume of customers whether you use search advertising or notC) You’ll reach a similar client base to the one you have in the real worldD) You need a website to show up in search results Correct Answer is A) Social media is a great way to engage your audience Explanation: Marketing your business online has become an essential aspect of building and maintaining a successful business in the modern world.…

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Which KPI is most likely to be a vanity metric?

Q: Which KPI is most likely to be a vanity metric? A) Retention and loyaltyB) Return on Investment (ROI)C) EngagementD) Reach Correct Answer is D) Reach Explanation: Key Performance Indicators (KPIs) are metrics that businesses use to track and measure the success of their marketing campaigns, website traffic, or other business activities. While KPIs can provide valuable insights into the performance of a business, it is important to distinguish between metrics that are truly indicative of success and those that are merely vanity metrics. Vanity metrics are metrics that may look impressive on the surface but do not provide any…

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When it comes to goal setting, what are objectives?

Q: When it comes to goal setting, what are objectives? A) Objectives are statements you use to benchmark the performance of every individual contributor.B) Objectives are statements you use to benchmark and monitor the progress toward your key result.C) Objectives are statements that define the qualitative outcome of your goal.D) Objectives are statements that define the quantitative outcome of your goal. Correct Answer is C) Objectives are statements that define the qualitative outcome of your goal. Explanation: When it comes to setting goals, it is important to have clear objectives in place to guide your actions and measure progress towards achieving…

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When it comes to goal setting, what are key results?

Q: When it comes to goal setting, what are key results? A) Key results are reports that explain how you know how your competitors are performing.B) Key results are statements you use to benchmark the performance of every individual contributor.C) Key results are how you qualitatively benchmark and monitor how you get to the objective.D) Key results are how you quantitatively benchmark and monitor how you get to the objective. Correct Answer is D) Key results are how you quantitatively benchmark and monitor how you get to the objective. Explanation: When it comes to goal setting, it is essential to…

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What role does optimization play in your conversational growth strategy?

Q: What role does optimization play in your conversational growth strategy? A) You need to iterate and optimize your conversations over time.B) Conversations need to be optimized once every four months.C) As conversations are unique exchanges with many website visitors, they cannot be optimized.D) Unlike conversions, conversations are evergreen and don’t need to be optimized. Correct Answer is A) You need to iterate and optimize your conversations over time.

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