Q: Which of the following statements is true when describing how retargeting ads work?
A) Retargeting will always drive customers to your site
B) Once your customer purchases, you can not turn off the retargeting ad
C) Once a user visits your site, the code drops an anonymous browser cookie
D) Retargeting ads are visible to people who haven’t been on your website yet
Correct Answer is C) Once a user visits your site, the code drops an anonymous browser cookie
Which of the following statements is true when describing how retargeting ads work?
Explanation:
Retargeting ads are a type of online advertising that targets users who have previously interacted with a website or brand. These ads are designed to remind users of the products or services they were interested in, and encourage them to revisit the site and complete a desired action, such as making a purchase. There are several ways that retargeting ads can be implemented, but the most common method involves placing a tracking cookie on a user’s device when they visit a website.
Statement 1: Retargeting ads are shown to all users who visit a website.
This statement is false. Retargeting ads are only shown to users who have previously visited a website or engaged with a brand in some way. This is achieved through the use of tracking cookies, which are placed on a user’s device when they visit a website. These cookies allow the website to track the user’s behavior and show them targeted ads based on their previous interactions.
Statement 2: Retargeting ads are only shown on social media platforms.
This statement is false. While social media platforms are a popular location for retargeting ads, they can be shown on a variety of websites and platforms. This is because the tracking cookie is placed on the user’s device, rather than being tied to a specific platform or website. This allows retargeting ads to be shown on any website that the user visits, as long as the website allows advertising.
Statement 3: Retargeting ads are designed to encourage users to make a purchase.
This statement is true. Retargeting ads are often used to encourage users to complete a desired action, such as making a purchase or signing up for a newsletter. This is because retargeting ads are shown to users who have already expressed an interest in the brand or product, but have not yet completed the desired action. By reminding these users of their previous interest, retargeting ads can help to increase conversions and drive sales.
Statement 4: Retargeting ads are based on a user’s search history.
This statement is false. Retargeting ads are based on a user’s behavior on a specific website, rather than their search history. When a user visits a website, a tracking cookie is placed on their device. This cookie allows the website to track the user’s behavior on the site, such as the pages they visit, the products they view, and the actions they take. Retargeting ads are then shown to the user based on this behavior, rather than their broader search history.
Statement 5: Retargeting ads are only shown to users who have made a purchase on a website.
This statement is false. Retargeting ads are often used to target users who have not yet made a purchase, in order to encourage them to complete the desired action. While it is possible to use retargeting ads to target users who have already made a purchase, this is not the primary use case for this type of advertising. Instead, retargeting ads are most commonly used to target users who have expressed an interest in a product or service, but have not yet made a purchase.
Conclusion
In conclusion, when describing how retargeting ads work, it is important to understand that these ads are designed to target users who have previously interacted with a website or brand. They are shown based on a user’s behavior on a specific website, rather than their broader search history, and are designed to encourage users to complete a desired action, such as making a purchase. While retargeting ads are often shown on social media platforms, they can be shown on a variety of websites and platforms, as long as the website allows advertising.