Blog

The reports feature in Hootsuite Analytics is:

Q: The reports feature in Hootsuite Analytics is: A) where you set up user-generated content contestsB) A location search stream, with geocode set for your specific locationC) where you set the parameters for a Hootsuite social media campaignD) you undertake audience testing to determine the best ad product to purchaseE) A fully customizable, real-time display of social metrics data Correct Answer is E) a fully customizable, real-time display of social metrics data

Continue ReadingThe reports feature in Hootsuite Analytics is:

“Real-time marketing” refers to:

Q: “Real-time marketing” refers to: A) Developing content and publishing it in the time zone where the majority of your target audience resides.B) Developing content on the fly for local, national, or global events happening offline only.C) Developing content on the fly for local, national, or global events happening online only.D) Developing content on the fly for local, national, or global events happening online or offline. Correct Answer is D) Developing content on the fly for local, national, or global events happening online or offline. Explanation: “Real-time marketing” refers to: Real-time marketing refers to a marketing strategy that involves engaging…

Continue Reading“Real-time marketing” refers to:

Publishing to Pinterest with Hootsuite saves time because:

Q: Publishing to Pinterest with Hootsuite saves time because: A) The Composer window suggests popular content for you to repin.B) You can schedule and post to multiple accounts and boards at the same time.C) It guarantees your pin will receive more engagement than posting natively.D) It automatically edits any image you upload into a more ‘pin-able’ version. Correct Answer is B) you can schedule and post to multiple accounts and boards at the same time. Explanation: Pinterest is a popular social media platform that allows users to discover, save and share visual content on a virtual pinboard. Businesses can take…

Continue ReadingPublishing to Pinterest with Hootsuite saves time because:

Enabling auto-tagging does what?

Q: Enabling auto-tagging does what? A) Adds Analytics tracking code to website pagesB) Adds campaign hyperlinks to website pagesC) Adds Google Ads tags to campaign URLsD) Adds Analytics tags to campaign URLs Correct Answer is C) Adds Google Ads tags to campaign URLs Explanation: Enabling auto-tagging in Google Ads is a feature that automatically adds a unique tracking parameter to the end of your website URL. This tracking parameter, known as the "GCLID" (Google Click ID), allows Google Ads to track the effectiveness of your ad campaigns by linking clicks on your ads to conversions on your website. By enabling…

Continue ReadingEnabling auto-tagging does what?

All of the following are examples of a SMART goal EXCEPT:

Q: All of the following are examples of a SMART goal EXCEPT: A) Add five new content formats to the website by end of year.B) Increase year over year traffic by 30%.C) Significantly reduce the amount of time the team spends on creating content.D) All of the above are SMART goals. Correct Answer is C) Significantly reduce the amount of time the team spends on creating content. OR A) Generate 10 customers within the first week of an upcoming product launch.B) Increase sales qualified leads by 20% by the end of the year.C) Have thought leaders contribute to an upcoming…

Continue ReadingAll of the following are examples of a SMART goal EXCEPT:

Why is goal setting important to inbound marketing?

Q: Why is goal setting important to inbound marketing? A) Gives you guard rails for your contentB) Helps you measure the success of your inbound marketing effortsC) Creates alignment among your marketing, sales, and services teamsD) All of the above Correct Answer is D) All of the above

Continue ReadingWhy is goal setting important to inbound marketing?

Which statement is true about Responsive Display Ads?

Q: Which statement is true about Responsive Display Ads? A) The ads can be manually uploaded.B) They offer the advertiser more creative control than uploaded ads.C) The ads adjust to available screen space when delivered.D) The ads can meet exact branding requirements. Correct Answer is C) The ads adjust to available screen space when delivered. Explanation: Responsive Display Ads (RDAs) are a type of ad format that allows advertisers to create ads that adjust dynamically to fit different ad sizes, device types, and placements. RDAs use machine learning to optimize ad performance based on factors such as audience targeting, contextual…

Continue ReadingWhich statement is true about Responsive Display Ads?

Which statement is true about bumper ads?

Q: Which statement is true about bumper ads? A) They have the lowest CPM among outstream formats.B) They’re designed for a mobile-first world.C) They’re available on YouTube and Google Search.D) They’re purchased on a cost-per-view basis. Correct Answer is B) They’re designed for a mobile-first world. OR A) They can be purchased through Google Ads or Google Preferred.B) They run outside of a video stream.C) They’re bought on a cost-per-view basis.D) They’re a 15-second, skippable, in-stream ad format. Correct Answer is A) They can be purchased through Google Ads or Google Preferred. OR A) They provide reach, frequency, and brand…

Continue ReadingWhich statement is true about bumper ads?

Which statement accurately describes the reach of Affinity Audiences’ targeting?

Q: Which statement accurately describes the reach of Affinity Audiences’ targeting? A) It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.B) It reaches past visitors as they browse network websites and use network apps.C) It reaches people who have the intent to purchase, updated in real time.D) It reaches TV-like audiences, based on their lifestyles, interests, and passions. Correct Answer is D) It reaches TV-like audiences, based on their lifestyles, interests, and passions. Explanation: In the world of digital advertising, targeting the right audience is crucial to the success of any campaign.…

Continue ReadingWhich statement accurately describes the reach of Affinity Audiences’ targeting?