Q: Which statement is true about bumper ads?
A) They have the lowest CPM among outstream formats.
B) They’re designed for a mobile-first world.
C) They’re available on YouTube and Google Search.
D) They’re purchased on a cost-per-view basis.
Correct Answer is B) They’re designed for a mobile-first world.
OR
A) They can be purchased through Google Ads or Google Preferred.
B) They run outside of a video stream.
C) They’re bought on a cost-per-view basis.
D) They’re a 15-second, skippable, in-stream ad format.
Correct Answer is A) They can be purchased through Google Ads or Google Preferred.
OR
A) They provide reach, frequency, and brand awareness.
B) They’re located at the top of the YouTube video home feed.
C) They’re in-stream ads, skippable after five seconds.
D) They’re in-stream ads that appear following a video.
Correct Answer is A) They provide reach, frequency, and brand awareness.
Explanation:
This statement is true about the bumper ad that it can be purchased through Google Ads or Google Preferred. Bumpers are bought on a target cost-per-thousand impressions (CPM) through Google Ads (auction or advance buy), Display & Video 360, or Google Preferred.
This statement is true about Bumper Ads that they’re designed for a mobile-first world. Bumper ads are designed for a mobile-first world, and deliver more reach than any other ad format.
Learn more here: Skillshop Video Certification
- Second chapter: Know Video Ad Formats
- Sub-Chapter: Drive impact in six seconds with bumpers