Q: Enabling auto-tagging does what?
A) Adds Analytics tracking code to website pages
B) Adds campaign hyperlinks to website pages
C) Adds Google Ads tags to campaign URLs
D) Adds Analytics tags to campaign URLs
Correct Answer is C) Adds Google Ads tags to campaign URLs
Explanation:
Enabling auto-tagging in Google Ads is a feature that automatically adds a unique tracking parameter to the end of your website URL. This tracking parameter, known as the “GCLID” (Google Click ID), allows Google Ads to track the effectiveness of your ad campaigns by linking clicks on your ads to conversions on your website.
By enabling auto-tagging, you can:
- Accurately track conversions: Auto-tagging ensures that all clicks on your ads are accurately tracked, so you can see how many conversions (such as sales or form submissions) are coming from your Google Ads campaigns.
- Get detailed reporting: With auto-tagging enabled, you can access detailed reporting in your Google Ads account, including information about the keywords, ad groups, and campaigns that are driving conversions.
- Improve your targeting: By tracking conversions, you can see which keywords, ad groups, and campaigns are performing well, and make data-driven decisions to improve your targeting and get better results from your campaigns.
- Optimize your bidding: Auto-tagging helps you to optimize your bidding strategy, by allowing you to see which campaigns are driving conversions and adjust your bids accordingly.
In summary, enabling auto-tagging in Google Ads is an important step for tracking the effectiveness of your ad campaigns and optimizing your Google Ads strategy for better results.