Q: The five fundamentals of inbound marketing are: A) Attract, engage, delight, segmentation, SEOort for comparison.B) Contacts, buyer personas, buyer’s journey, content, setting goalsC) Buyer personas, buyer’s journey, setting goals, lead nurturing, SEOD) SEO, social media promotion, conversion, reporting, email marketing Correct Answer is B) Contacts, buyer personas, buyer’s journey, content, setting goals
Q: On which social network should you share content most frequently? A) PinterestB) TwitterC) LinkedinD) Facebook Correct Answer is B) Twitter
Q: How do Responsive Display Ads use automation? A) Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.B) Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.C) Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.D) Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. Correct Answer is D) Responsive Display Ads use a machine-learning model to determine…
Q: Google Ads lets users advertise on which properties? A) Google AdSenseB) Campaign ManagerC) Google Display NetworkD) Google Search Correct Answer is C) Google Display Network and D: Google Search Explanation: Google Ads is an online advertising platform developed by Google. It allows advertisers to create and display ads to potential customers across various online properties. These properties can be broadly classified into two categories: Google properties and non-Google properties. Google Properties: Google Search: Google Search is the most popular search engine in the world. Google Ads allows advertisers to display their ads on the Google search results page. Advertisers…
Q: Which statement is true about serving relevant ad extensions? A) They generate new creative suggestions for both keywords and ads.B) They provide advertisers with additional insights within the search term report.C) They encourage users to make more informed decisions and take action.D) They prevent all irrelevant traffic from clicking on your ads. Correct Answer is C) They encourage users to make more informed decisions and take action. Explanation: Serving relevant ad extensions can have several benefits, including: Providing additional information to users: Ad extensions provide users with additional information about your business, such as your address, phone number, or…
Q: Which statement is true about non-skippable in-stream ads? A) Non-skippable in-stream ads are six-second ads that show before a video.B) Non-skippable in-stream ads can be bought on target CPM or CPD.C) Non-skippable in-stream ads are available in auction or as a reservation buy.D) Non-skippable in-stream ads are available on YouTube and advertiser websites. Correct Answer is C) Non-skippable in-stream ads are available in auction or as a reservation buy. OR A) Non-skippable in-stream ads complement TV campaigns and incremental reach.B) Non-skippable in-stream ads are bought on target CPM through Google Ads.C) Non-skippable in-stream ads are six-second ads that show…
Q: Which of the following is not a feature of Hootsuite? A) The ability to fully automate your social media marketing activities (i.e., the Autopilot feature)B) The ability to schedule and publish messages to multiple accounts at onceC) Geo-locating conversations and geo-targeting messagesD) The ability to monitor conversations and engage with your audience across multiple social networks Correct Answer is A) The ability to fully automate your social media marketing activities (i.e., the Autopilot feature) Explanation: Hootsuite is a popular social media management tool that helps businesses and organizations manage their social media accounts in one place. It offers a…
Q: When are automated extensions, such as Seller Ratings, shown? A) When an automated extension campaign is created.B) When Google predicts they’ll improve ad performance.C) When an account is white-listed for them.D) When an advertiser manually opts in to receive them. Correct Answer is B) When Google predicts they’ll improve ad performance. Explanation: When running Google Ads campaigns, automated extensions like Seller Ratings can provide additional information about a business to potential customers. But when are these automated extensions shown? Automated extensions are added by Google to ads that meet certain criteria. The goal of these extensions is to provide…
Q: What’s an example of an effective callout extension? A) Free returnsB) Learn more about usC) Send us a text for more informationD) Contact our team Correct Answer is A) Free returns Explanation: A callout extension is a type of ad extension in Google Ads that displays additional information about your product or service, such as promotions, discounts, or unique features. An effective callout extension should be brief, concise, and to the point, providing value to the user and encouraging them to click on your ad. Here's an example of an effective callout extension: Advertiser: Online Clothing Store Callout Extension:…
Q: What’s an advantage of using Responsive Display Ads? A) They’re limited to banner-eligible slots.B) They offer greater control over the way your ads look and feel.C) They will automatically create ads from your images, videos, headlines, logos, and descriptions.D) They help publishers deliver a faster experience using AMP. Correct Answer is C) They will automatically create ads from your images, videos, headlines, logos, and descriptions. Explanation: Responsive Display Ads (RDAs) are a type of ad format provided by Google that allow businesses to create dynamic ads that can adapt to a wide range of ad sizes and formats. With…